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25.

Cover image for Visual persuasion : the role of images in advertising

Visual persuasion : the role of images in advertising

by

Messaris, Paul.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html

Format:

Books

Publication Date

1997

Excerpt:

Publicité -- Aspect psychologique.

Available: Copies:

26.

Cover image for Fundamentals of copy & layout

Fundamentals of copy & layout

Fundamentals of copy & layout

by

Book, Albert C.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96036297.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96036297.html

Format:

Books

Publication Date

1997

Excerpt:

Publicité -- Mise en pages et typographie.

Available: Copies:

27.

Cover image for International advertising : communicating across cultures

International advertising : communicating across cultures

International advertising : communicating across cultures

by

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

Publicité internationale.

Available: Copies:

28.

Cover image for The consultant's guide to publicity : how to make a name for yourself by promoting your expertise

The consultant's guide to publicity : how to make a name for yourself by promoting your expertise

The consultant's guide to publicity : how to make a name for yourself by promoting your expertise

by

Franklin, Reece A.

Table of Contents http://www.loc.gov/catdir/toc/onix01/95045913.html
Publisher description http://www.loc.gov/catdir/description/wiley031/95045913.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/95045913.html

Format:

Books

Publication Date

1996

Excerpt:

The consultant's guide to publicity : how to make a name for yourself by promoting your expertise /

Available: Copies:

29.

Cover image for A smile in the mind : witty thinking in graphic design

A smile in the mind : witty thinking in graphic design

A smile in the mind : witty thinking in graphic design

by

McAlhone, Beryl (Design writer)

Format:

Books

Publication Date

1996

Excerpt:

Humour dans la publicité

Available: Copies:

30.

Cover image for The sponsored life : ads, TV, and American culture

The sponsored life : ads, TV, and American culture

by

Savan, Leslie.

Format:

Books

Publication Date

1994

Excerpt:

publicité (commerce) -- télévision -- vie culturelle -- Etats-Unis -- 20e s. (fin)

Available: Copies:

31.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Bovée, Courtland L.

Format:

Books

Publication Date

1992

Excerpt:

Publicité.

Available: Copies:

32.

Cover image for Marketing the school

Marketing the school

Marketing the school

by

Marland, Michael.

Format:

Books

Publication Date

1991

Excerpt:

School publicity.

Available: Copies:

33.

Managing brand equity : capitalizing on the value of a brand name

Managing brand equity : capitalizing on the value of a brand name

by

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

Positionnement (Publicité)

Available: Copies:

34.

Cover image for Public communication campaigns

Public communication campaigns

Public communication campaigns

by

Atkin, Charles K.

Format:

Books

Publication Date

1989

Excerpt:

Government publicity -- United States.

Available: Copies:

35.

Cover image for Public relations in action

Public relations in action

Public relations in action

by

Reilly, Robert T.

Format:

Books

Publication Date

1987

Excerpt:

Publicity.

Available: Copies:

36.

Cover image for Creative advertising : theory and practice

Creative advertising : theory and practice

Creative advertising : theory and practice

by

Moriarty, Sandra E. (Sandra Ernst)

Format:

Books

Publication Date

1986

Excerpt:

Publicité

Available: Copies:

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Arens, William F.

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(2)

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(2)

Hendrix, Jerry A.

(2)

Rice, Ronald E.

(2)

Smith, Ronald D., 1948-

(2)

Aaker, David A.

(1)

Acuff, Dan S., 1942-

(1)

Aitchison, Jim.

(1)

Alberro, Alexander.

(1)

(1)

Aronson, Merry.

(1)

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(1)

Baverstock, Alison.

(1)

Berger, Warren.

(1)

Blackmon, Clifton, joint author.

(1)

Blakely, Robin.

(1)

Bond, Jonathan, 1957-

(1)

Book, Albert C.

(1)

Bovée, Courtland L.

(1)

Brierley, Sean, 1966-

(1)

Brott, Armin A.

(1)

Byrne, Judith, 1945-

(1)

Byrne, Judith, 1945- How to talk to the media.

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

(1)

(1)

Cooper, Meryl Weinsaft.

(1)

(1)

(1)

Dru, Jean-Marie.

(1)

Du Plessis, Erik.

(1)

(1)

Felton, George, 1947-

(1)

Franklin, Reece A.

(1)

Frishman, Rick, 1954-

(1)

(1)

Hajer, Maarten A.

(1)

Heimann, Jim, 1948-

(1)

(1)

Johnson, Michael, 1964-

(1)

Kirshenbaum, Richard, 1961-

(1)

Kleiman, Jessica.

(1)

Kohl, Susan, 1959-

(1)

Kumar, Pallavi D.

(1)

(1)

Levine, Michael, 1954-

(1)

Levinson, Jay Conrad.

(1)

(1)

Lucas, Gavin, 1975-

(1)

Macklin, M. Carole.

(1)

Marland, Michael.

(1)

Mathis, Mark, 1961-

(1)

McAlhone, Beryl (Design writer)

(1)

McNair, Brian, 1959-

(1)

Messaris, Paul.

(1)

Millward Brown (Firm)

(1)

Moffitt, Mary Anne, 1944-

(1)

Moriarty, Sandra E. (Sandra Ernst)

(1)

Mueller, Barbara, 1958-

(1)

Plackard, Dwight Hillis.

(1)

Reiher, Robert H.

(1)

Reilly, Robert T.

(1)

(1)

(1)

(1)

Rowson, Pauline.

(1)

(1)

(1)

(1)

Schick, C. Dennis.

(1)

Seitel, Fraser P.

(1)

Sevier, Robert A. (Robert Allen), 1955-

(1)

Shimp, Terence A.

(1)

(1)

Stanley, Richard E.

(1)

Stanyer, James.

(1)

(1)

(1)

Tungate, Mark, 1967-

(1)

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(1)

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(24)

(16)

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Public relations.

(13)

(12)

(7)

(7)

(7)

(6)

(6)

Art publicitaire.

(4)

Commercial art.

(4)

Advertising campaigns.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

Public relations -- Authorship.

(3)

(2)

Advertising -- Handbooks, manuals, etc.

(2)

Advertising -- Psychological aspects.

(2)

Advertising and children.

(2)

Art and industry.

(2)

Art et industrie.

(2)

Communicatiemiddelen.

(2)

Communication en marketing.

(2)

Communication in politics.

(2)

Communication visuelle.

(2)

Corporate image.

(2)

Grafische vormgeving.

(2)

Handbooks and manuals.

(2)

(2)

(2)

(2)

Public relations -- United States -- Case studies.

(2)

Publicity -- Case studies.

(2)

Publicité -- Aspect psychologique.

(2)

Publicité -- Ouvrages illustrés.

(2)

Relations publiques.

(2)

Sales promotion.

(2)

(2)

(2)

(1)

Advertising -- Fashion.

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Psychological aspects

(1)

Advertising -- Research.

(1)

Advertising -- United States -- History -- 20th century.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising agencies.

(1)

Advertising and children -- United States.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy.

(1)

Advertising layout and typography.

(1)

Advertising media planning.

(1)

Advertising photography -- Social aspects.

(1)

Advocacy advertising.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

(1)

Années soixante (Vingtième siècle)

(1)

Art -- Marketing.

(1)

Aspects psychologiques.

(1)

(1)

BIens incorporels -- Evaluation -- Etats-Unis.

(1)

Bedrijfsbeleid.

(1)

Beeldcommunicatie.

(1)

Biens incorporels -- États-Unis -- Gestion.

(1)

(1)

(1)

Brand name products -- Valuation -- Management.

(1)

Brand name products -- Valuation -- United States -- Management.

(1)

Brand name products Valuation Management United States

(1)

Brand name products.

(1)

Branding (Marketing)

(1)

Business communication.

(1)

Business writing.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Campagnes publicitaires.

(1)

(1)

Career development.

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

College publicity.

(1)

(1)

Commercial art -- Social aspects.

(1)

Commercial art -- Themes, motives.

(1)

Commercial art -- United States -- 20th century.

(1)

(1)

Communication dans l'entreprise.

(1)

Communication de masse.

(1)

Communication en design.

(1)

Communication en marketing international.

(1)

Communication in design.

(1)

Communication in marketing.

(1)

Communication in politics -- Cross-cultural studies.

(1)

Communication in public administration.

(1)

Communication interculturelle.

(1)

Communication politique.

(1)

Communiqués de presse.

(1)

Conceptual art -- United States.

(1)

Consultants -- Marketing.

(1)

Corporations -- Public relations.

(1)

Creative ability in business.

(1)

(1)

Créativité dans les affaires.

(1)

Design -- Falzen -- Display <Marketing> -- Beispielsammlung.

(1)

Direct marketing.

(1)

Display <Marketing> -- Falzen -- Design -- Beispielsammlung.

(1)

Display of merchandise.

(1)

(1)

(1)

Enfants consommateurs -- États-Unis.

(1)

Entreprises -- Image.

(1)

Entreprises -- Réorganisation.

(1)

Etudes de marché.

(1)

Export marketing.

(1)

Expression écrite.

(1)

Falzen -- Design -- Display <Marketing> -- Beispielsammlung.

(1)

Fashion merchandising.

(1)

Fernsehsendung.

(1)

(1)

Gebrauchsgraphik.

(1)

Government publicity -- Public opinion.

(1)

Government publicity -- United States.

(1)

Graphic design (Typography)

(1)

(1)

Human information processing -- Research.

(1)

Humor (grappigheden)

(1)

Humour dans la publicité

(1)

Humour par l'image.

(1)

Industrial publicity.

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Intangible -- Valuation -- United States -- Management.

(1)

Intangible property -- Valuation -- Management.

(1)

Intangible property -- Valuation -- United States -- Management.

(1)

Intangible property Valuation Management United States

(1)

Integriertes Management.

(1)

Intercultural communication.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet in public relations.

(1)

Internet in publicity.

(1)

Internet marketing.

(1)

(1)

Interviewing in mass media.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Legitimacy of governments.

(1)

Lettres d'informations.

(1)

Logotypes -- Gestion.

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing -- Universities and colleges.

(1)

Marketing -- organization & administration.

(1)

Marketing direct.

(1)

(1)

Marques commerciales.

(1)

Marques de commerce -- États-Unis -- Gestion.

(1)

Mass media -- Political aspects.

(1)

Mass media -- Social aspects -- United States.

(1)

Mass media -- Social aspects.

(1)

Mass media and business -- South Africa.

(1)

(1)

(1)

Message publicitaire.

(1)

(1)

Médias -- Aspect social.

(1)

(1)

Nineteen sixties.

(1)

Packaging -- Design.

(1)

Paper containers -- Handbooks, manuals, etc.

(1)

Paper containers.

(1)

Paper folding (Graphic design)

(1)

Paper folding (Graphic design) -- Handbooks, manuals, etc.

(1)

(1)

Pictorial works.

(1)

(1)

Political planning.

(1)

(1)

Politik och massmedia.

(1)

Politische Kommunikation.

(1)

Positionnement (Publicité)

(1)

Press and politics.

(1)

Press releases -- Authorship.

(1)

Press releases.

(1)

Privacy, Right of -- Political aspects.

(1)

Privacy, Right of.

(1)

Product Line Management -- economics.

(1)

Product Line Management -- organization & administration.

(1)

Produit de marque.

(1)

Produits de marque -- États-Unis -- Gestion.

(1)

Produits de marque -- États-Unis.

(1)

Produits de marque.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

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