blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon

networks like Facebook and MySpace. And a final group of essays enters the world of biotechnology to find

can be learned from Facebook, Twitter, Google and Amazon to make firms and people smarter, stronger

into global conversations -- The role of Facebook in business development : this time, it's personal

Google and Facebook : how they're changing the game -- The new media playbook : a new set of rules

't Use Social Media -- Social Media (Social Currency as Well) -- Twitter versus Facebook versus Linkedln

Facebook, you will learn to design, build and maintain online communities that encourage and allow people

, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and

those who have never texted, posted to Facebook, or Tweeted, this book is a must-read guide to what

, Facebook, and YouTube"--

Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an

challenges faced by workplace training practitioners. Social media vehicles such as Twitter and Facebook, for