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49.

The 'made in Germany' champion brands : national branding, innovation and world export leadership

Joseph, Ugesh Anthony, author.

Format:

Books

Publication Date

2013

Excerpt:

Brand name products -- Germany.

Available: Copies:

50.

Develop your presentation skills

Theobald, Theo, 1957-

E-book - Full text from Dawsonera

Format:

Books

Publication Date

2013

Excerpt:

http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&amp

Available: Copies:

51.

50 great myths about atheism

Blackford, Russell, 1954-

Format:

Books

Publication Date

2013

Excerpt:

being just another religion to the alleged atrocities committed in its name." -- Publisher website.

Available: Copies:

52.

Thinking the twentieth century

Judt, Tony.

Format:

Books

Publication Date

2013 2012

Excerpt:

The name remains: Jewish questioner -- London and language: English writer -- Familial socialism

Available: Copies:

53.

Designing brand identity : an essential guide for the whole branding team

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Excerpt:

Advertising -- Brand name products.

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54.

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

De Chernatony, L. (Leslie)

View this book online, via DawsonERA, both on- and off-campus

Format:

Books

Publication Date

2012

Excerpt:

Brand name products.

Available: Copies:

55.

Connecting with South Africa : cultural communication and understanding

Berg, Astrid, 1950-

Format:

Books

Publication Date

2012

Excerpt:

? -- The baby's name was not understood : a case of failed and possibly successful mother

Available: Copies:

56.

The persistence of Hollywood

Elsässer, T. (Thomas)

Format:

Books

Publication Date

2012

Excerpt:

theory and cultural studies -- The name for a pleasure that has no substitute: Vincente Minnelli -- All

Available: Copies:

57.

Becoming a public relations writer : a writing workbook for emerging and established media

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2012

Excerpt:

Evaluation -- Blog -- Blog versus Website -- Attracting Readers -- Blog Name -- Blog Content -- Writing Blog

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58.

Positioning the brand : an inside-out approach

Riezebos, H. J., 1960-

Format:

Books

Publication Date

2012

Excerpt:

Brand name products.

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59.

Brand resilience : managing risk and recovery in a high-speed world

Copulsky, Jonathan R.

Format:

Books

Publication Date

2012

Excerpt:

Brand name products.

Available: Copies:

60.

Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference

Post, Karen.

Format:

Books

Publication Date

2012

Excerpt:

Brand name products.

Available: Copies:

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