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1. 
Cover image for Business management : a value chain approach
by 
Nieman, Gideon.
Format: 
Books
Publication Date 
2002
Excerpt: 
. The entrepreneurial process -- 4. Establishing a business -- 5. General management and leadership -- 6
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2. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
, market leadership and branding in the budget hotel sector -- Longlands at Cartmel: an innovative Internet
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