advertising -- Public relations and selling -- Public relations and research -- The practice of public

Advertising -- Tourism.

and Managing Reputation -- Corporate Philanthropy -- What Is Corporate Advertising? -- Advertising to

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

-- Design -- Public relations and advertising -- Yearbooks.

-- Communicating politics -- Party political communication I: advertising -- Party political communication II

-- Marketing, advertising and public relations : similarities and differences explored and explained

Advertising -- Awards -- South Africa.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling

-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting

-- GoogleCollins: killing the book to save it -- Advertising. And now, a word from Google?s sponsors. -- Retail