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1. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising
Available: Copies:
2. 
Cover image for Communication, technology and society
Communication, technology and society
by 
Green, Lelia, 1956-
Table of contents http://catdir.loc.gov/catdir/toc/fy032/2002283436.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2002283436-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Mass media -- Social aspects.
Available: Copies:
3. 
Cover image for Persuasive communication skills : public speaking
Persuasive communication skills : public speaking
by 
Steinberg, Sheila.
Format: 
Books
Publication Date 
1999
Excerpt: 
conditioning and Skinnerian behaviourism -- Social learning theory -- Consistency theories -- Balance theory
Available: Copies:
4. 
Cover image for Culture, society, and the media
Culture, society, and the media
Culture, society, and the media
by 
Gurevitch, Michael.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0648/88029700-d.html
Format: 
Books
Publication Date 
1988 1982
Excerpt: 
Mass media -- Social aspects -- Great Britain.
Available: Copies:
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O'Shaughnessy, Michael, 1951-
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Stadler, Jane.
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Du Plooy-Cilliers, F. (Franzél), author.
(2)
Fielding, M. L. (Michael L.), author.
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Solomon, Michael R., author.
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Mass media -- Social aspects.
(5)
Advertising.
(4)
Business communication.
(4)
Communication in management.
(4)
Communication in marketing.
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