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49.

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

by

Sethole, Mahlatsi.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19618.2)

Available: Copies:

50.

Cover image for Celebrity endorsement as a persuasive technique for advertisers in South Africa

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Celebrity endorsement as a persuasive technique for advertisers in South Africa

by

Mavimbela, Mapula.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19619.2)

Available: Copies:

51.

Cover image for Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

by

Sacks, Darren.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19620.2)

Available: Copies:

52.

Cover image for Digital design UX

Digital design UX

Digital design UX

by

Bruce, Craig.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19621.2)

Available: Copies:

53.

Cover image for New wave typography

New wave typography

New wave typography

by

Tladi, Mmalwe.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

XX(19622.2)

Available: Copies:

54.

Cover image for Accounting. 1B, Textbook /[author: Janse Maritz].

Accounting. 1B, Textbook /[author: Janse Maritz].

by

Maritz, C. J. (C. Janse)

Format:

Books

Publication Date

2025 2012

Excerpt:

2

Available: Copies:

55.

Cover image for Accounting 1A. Workbook / [author: Janse Maritz].

Accounting 1A. Workbook / [author: Janse Maritz].

Accounting 1A. Workbook / [author: Janse Maritz].

by

Maritz, J.

Format:

Books

Publication Date

2025 2012

Excerpt:

2

Available: Copies:

56.

Cover image for Accounting 1A. Workbook / [author: Janse Maritz].

Accounting 1A. Workbook / [author: Janse Maritz].

Accounting 1A. Workbook / [author: Janse Maritz].

by

Maritz, J.

Format:

Books

Publication Date

2024 2012

Excerpt:

2

Available: Copies:

57.

Cover image for Programming logic and design

Programming logic and design

by

Farrell, Joyce, author.

Format:

Books

Publication Date

2024

Excerpt:

1. An Overview of Computers and Programming. -- 2. Elements of High-Quality Programs. -- 3

Available: Copies:

58.

Brand management : co-creating meaningful brands

by

Beverland, Michael, author.

Format:

Books

Publication Date

2024

Excerpt:

2

Available: Copies:

59.

Cover image for The game narrative toolbox

The game narrative toolbox

The game narrative toolbox

by

Heussner, Tobias, author.

Format:

Books

Publication Date

2024

Excerpt:

2

Available: Copies:

60.

Cover image for The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful Marketing Minds

The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful Marketing Minds

The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful Marketing Minds

by

Macdonald, Tracy

Format:

Books

Publication Date

2024

Excerpt:

2

Available: Copies:

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Library: VEGA Bordeaux

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(171)

Maritz, C. J. (C. Janse)

(30)

(12)

Kotler, Philip.

(11)

Aaker, David A.

(8)

(8)

Keller, Kevin Lane, 1956-

(8)

Cant, M. C. (Michael Colin), 1957-

(7)

Affinity Advertising and Publishing.

(6)

Ambrose, Gavin, author.

(6)

Armstrong, Gary (Gary M.)

(6)

Du Plooy-Cilliers, F. (Franzél)

(6)

Heller, Steven.

(6)

(6)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Wegner, Trevor.

(6)

Kotler, Philip, author.

(5)

McCarthy, E. Jerome (Edmund Jerome)

(5)

(5)

Onstott, Scott, author.

(5)

Perreault, William D.

(5)

Advertising Media Association of South Africa.

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

Ching, Francis D. K., 1943-

(4)

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(4)

Institute of Marketing Management.

(4)

Peters, Thomas J.

(4)

Quirk eMarketing (Firm)

(4)

(4)

Rudansky-Kloppers, Sharon.

(4)

Steinberg, Sheila.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Time-Life Books.

(4)

Van Heerden, Neels, 1957-

(4)

Venter, Peet, 1964-

(4)

Williams, Richard, 1933-2019, author.

(4)

Adobe Creative Team.

(3)

Aldrich, Winifred.

(3)

American Institute of Graphic Arts.

(3)

(3)

Beverland, Michael, author.

(3)

Brevis, Tersia, 1967-

(3)

Brink, A. (Annekie)

(3)

Bromfield, Derek.

(3)

Castells, Manuel, 1942-

(3)

(3)

Drewniany, Bonnie L.

(3)

Erasmus, Barney.

(3)

Evening, Martin.

(3)

Farrell, Joyce, author.

(3)

(3)

(3)

(3)

Harris, Paul, 1971- author.

(3)

Hill, Charles W. L.

(3)

Kotze, Phillip.

(3)

Lindström, Martin, 1970-

(3)

Louw, M. (Marianne)

(3)

Machado, Ricardo.

(3)

Mankiw, N. Gregory.

(3)

Meggs, Philip B.

(3)

Michalko, Michael, 1940-

(3)

Moodley, Shalina.

(3)

Museum of Modern Art (New York, N.Y.)

(3)

Nakamichi, Tomoko.

(3)

Nieuwenhuizen, C. (Cecile)

(3)

Percy, Larry, author.

(3)

(3)

Pitt, Leyland F.

(3)

Purvis, Alston W., 1943-

(3)

(3)

Siebrits, Warren.

(3)

Sontag, Susan, 1933-2004.

(3)

Affirnity Advertising and Publishing

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Anton, Kelly Kordes.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Art Directors Club of Europe.

(2)

Bagraim, Jeffrey, contributor.

(2)

Barker, Rachel, 1958-

(2)

Baron, Robert A.

(2)

Bearden, William O., 1945-

(2)

Belch, George E. (George Edward), 1951-

(2)

Belch, Michael A.

(2)

Bendinger, Bruce.

(2)

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

(2)

Blackwell, Roger D.

(2)

Blanchard, Kenneth.

(2)

(2)

(2)

Bovée, Courtland L.

(2)

Brealey, Richard A.

(2)

Burke, Rory, 1952-

(2)

Butler, Judith, 1956-

(2)

Calvert, Sheena.

(2)

(2)

(2)

Clements, James P.

(2)

Conran, Sebastian.

(2)

Cooper, Scott W.

(2)

Cunningham, Nicole author.

(2)

(2)

(2)

De Bono, Edward, 1933-

(2)

Denzin, Norman K.

(2)

(2)

Du Plessis, Theo.

(2)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

(2)

Duncan, Tom (Thomas R.)

(2)

Durrheim, Kevin.

(2)

(2)

Elliott, Richard H., author.

(2)

Ellis-Chadwick, Fiona, author.

(2)

Engel, James F.

(2)

Engelbrecht, W.H.

(2)

Erasmus, Barney, 1954-

(2)

Erasmus-Kritzinger, Lisel, 1967-

(2)

(2)

Fielding, M. L. (Michael L.)

(2)

Fielding, M. L. (Michael L.), author.

(2)

(2)

(2)

Frank, Robert H.

(2)

(2)

George, Jennifer M.

(2)

Gido, Jack, 1945-

(2)

Grant, Robert M., 1948- author.

(2)

Gravett, Sarah.

(2)

Hathorn, Tobias.

(2)

Henning, Elizabeth.

(2)

Heussner, Tobias, author.

(2)

Hiebing, Roman G.

(2)

Higson-Smith, Craig, 1969-

(2)

Hobbs, Philippa, 1955-

(2)

Hollis, Richard.

(2)

Holloway, Myles.

(2)

Horngren, Charles T., 1926-

(2)

(2)

(2)

Ingram, Thomas N.

(2)

Institute of Certified Bookkeepers (South Africa)

(2)

Institute of Marketing.

(2)

Jewler, A. Jerome.

(2)

Joachimsthaler, Erich, 1956-

(2)

Johnson, Michael, 1964-

(2)

Jones, Gareth R.

(2)

(2)

Kapferer, Jean-Noël.

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Kilmer, Rosemary, author.

(2)

Kilmer, W. Otie, author.

(2)

King, Stephen, 1947-

(2)

Klein, Naomi, 1970-

(2)

Kliczkowski, Sol.

(2)

Koekemoer, Ludi.

(2)

Kumar, Ranjit, author.

(2)

Kumar, V., 1957-

(2)

(2)

LaForge, Raymond W.

(2)

LaRose, Robert.

(2)

(2)

Langan, John, 1942-

(2)

Langford, Michael, 1933-

(2)

Lauer, David A.

(2)

Lewicki, Roy J.

(2)

Lincoln, Yvonna S.

(2)

Louw, Lynette, editor.

(2)

(2)

Lovelock, Christopher H.

(2)

(2)

Maivald, James J.

(2)

Marcus, Alan J.

(2)

Maree, Kobus, 1951-

(2)

Margolius, Marcia, 1966-

(2)

(2)

McQuiston, Liz.

(2)

(2)

Miniard, Paul W.

(2)

Mouton, J. (Johann)

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

O'Shaughnessy, Michael, 1951-

(2)

Onstott, Scott.

(2)

Oosthuizen, Wayne.

(2)

Painter, Desmond.

(2)

Parkin, Michael, 1939-

(2)

Pentak, Stephen.

(2)

Pervan, Simon, author.

(2)

Porter, Michael E., 1947-

(2)

Porter, Richard E.

(2)

(2)

Rayner, Philip, 1947-

(2)

Rensburg, Ronél S.

(2)

Robbins, Stephen P., 1943-

(2)

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(1294)

(231)

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(41)

(11)

(10)

(9)

(1)

Item Category 1

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Material Type

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Recommended Books

Reference Books

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(1553)

(11)

(11)

(6)

(2)

(1)

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(1)

(1)

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Publication Date

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(72)

(65)

Branding (Marketing)

(60)

(44)

Strategic planning.

(34)

Accounting -- Textbooks.

(33)

Marketing research.

(33)

Brand name products.

(28)

(26)

Computer graphics.

(24)

Consumer behavior.

(24)

Brand name products -- Management.

(23)

(23)

Marketing -- Management.

(22)

Communication in marketing.

(21)

Commercial art.

(20)

Internet marketing.

(20)

Graphic design (Typography)

(19)

(19)

(19)

(18)

Branding (Marketing) -- South Africa.

(16)

Creative ability in business.

(15)

Marketing -- South Africa.

(15)

Social sciences -- Research.

(15)

Adobe Photoshop.

(14)

Advertising -- South Africa.

(14)

(14)

Web sites -- Design.

(14)

(13)

Drawing -- Technique.

(13)

(13)

Entrepreneurship.

(13)

Industrial management.

(13)

Photography -- Digital techniques.

(13)

Research -- Methodology.

(13)

Accounting -- Problems, exercises, etc.

(12)

(12)

(12)

Business communication.

(12)

Computer games -- Design.

(12)

Fashion design.

(12)

(12)

Advertising copy.

(11)

Corporations -- Finance.

(11)

Creative thinking.

(11)

Handbooks and manuals.

(11)

Marketing -- South Africa -- Management.

(11)

Organizational effectiveness.

(11)

Economic development.

(10)

Organizational behavior.

(10)

Social sciences -- Research -- Methodology.

(10)

Aufsatzsammlung.

(9)

Brand name products -- South Africa.

(9)

Commercial statistics.

(9)

English language -- Rhetoric.

(9)

Marketing research -- South Africa.

(9)

Mass media -- South Africa.

(9)

(9)

Organizational change.

(9)

Problems and exercises.

(9)

Public relations.

(9)

Small business -- Management.

(9)

Social sciences -- Methodology.

(9)

Video games -- Design.

(9)

Advertising -- Brand name products.

(8)

(8)

(8)

Business enterprises -- Finance.

(8)

Communication in organizations.

(8)

Computer animation.

(8)

Computer games -- Programming.

(8)

(8)

Image processing -- Digital techniques.

(8)

(8)

(8)

Oral communication.

(8)

Product management.

(8)

Sales promotion.

(8)

Strategisch management.

(8)

(8)

Visual communication.

(8)

Animation (Cinematography)

(7)

Computer-aided design.

(7)

Criticism, interpretation, etc.

(7)

(7)

Industrial management -- Statistical methods.

(7)

Interior decoration.

(7)

Interpersonal communication.

(7)

Microeconomics.

(7)

New business enterprises.

(7)

Relationship marketing.

(7)

Report writing.

(7)

Strategisches Management.

(7)

Südafrika <Staat>

(7)

Written communication.

(7)

Business ethics.

(6)

Business mathematics.

(6)

Business names.

(6)

C# (Computer program language)

(6)

(6)

Communication in management.

(6)

Consumers -- Research.

(6)

Corporate image.

(6)

Creative ability.

(6)

Decision making.

(6)

Dressmaking -- Pattern design.

(6)

(6)

Macroeconomics.

(6)

Microsoft Excel (Computer file)

(6)

(6)

Personnel management -- South Africa.

(6)

Photography -- Lighting.

(6)

(6)

Academic writing.

(5)

Adobe Illustrator (Computer file)

(5)

Advertising -- Awards -- South Africa.

(5)

Advertising campaigns.

(5)

Advertising media planning.

(5)

Art publicitaire.

(5)

Arts graphiques.

(5)

Business communication -- Problems, exercises, etc.

(5)

(5)

Clothing trade.

(5)

College readers.

(5)

(5)

Communication in design.

(5)

Consumers' preferences -- South Africa.

(5)

Corporate culture.

(5)

Corporations -- South Africa.

(5)

Critical thinking.

(5)

Customer relations.

(5)

Decision making -- Statistical methods.

(5)

Developing countries.

(5)

Entrepreneurship -- South Africa.

(5)

Grafische vormgeving.

(5)

Information society.

(5)

Information technology -- Social aspects.

(5)

Intercultural communication.

(5)

(5)

(5)

Management information systems.

(5)

(5)

Mass media and business -- South Africa.

(5)

Project management.

(5)

Public relations -- South Africa.

(5)

(5)

(5)

Small business -- South Africa -- Management.

(5)

(5)

Success in business.

(5)

(5)

Web sites -- Authoring programs.

(5)

Adobe InDesign (Electronic resource)

(4)

Advertising -- Psychological aspects.

(4)

Advertising media planning -- South Africa.

(4)

(4)

Architecture, Domestic.

(4)

(4)

Art and society.

(4)

(4)

(4)

Business -- Research -- Methodology.

(4)

Business communication -- Handbooks, manuals, etc.

(4)

Business planning.

(4)

Clothing and dress.

(4)

Commercial art -- History.

(4)

Communication visuelle.

(4)

Competition, International.

(4)

Consumers -- Research -- South Africa.

(4)

Consumers' preferences.

(4)

(4)

(4)

Dreamweaver (Computer file)

(4)

Economics -- Textbooks.

(4)

(4)

English language -- Grammar.

(4)

Export marketing -- Management.

(4)

Export marketing.

(4)

Fashion merchandising.

(4)

Flash (Computer file)

(4)

(4)

Graphic arts -- History.

(4)

Interior architecture.

(4)

International business enterprises.

(4)

(4)

Macroeconomics -- Textbooks.

(4)

Management -- South Africa.

(4)

Marketing -- Decision making.

(4)

Marketing -- Planning.

(4)

Marketing -- South Africa -- Case studies.

(4)

Mass media and culture.

(4)

(4)

Microeconomics -- Textbooks.

(4)

New business enterprises -- Management.

(4)

Onderzoeksmethoden.

(4)

(4)

Organizational behavior -- South Africa.

(4)

Organizational change -- Management.

(4)

Personnel management.

(4)

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