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1. 
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Format: 
Books
Publication Date 
2008
Excerpt: 
's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of
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2. 
Cover image for Layout workbook : a real-world guide to building pages in graphic design
by 
Cullen, Kristin.
Format: 
Books
Publication Date 
2007 2005
Excerpt: 
The function of design : communicating messages -- Inspiration : cultivating creativity -- The
Available: Copies:
3. 
Cover image for Convergence culture : where old and new media collide
by 
Jenkins, Henry, 1958-
Format: 
Books
Publication Date 
2006
Excerpt: 
Tarantino's Star wars?: grassroots creativity meets the media industry -- Why Heather can write: media
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5. 
Cover image for Advertising by design : creating visual communications with graphic impact
by 
Landa, Robin.
Format: 
Books
Publication Date 
2004
Excerpt: 
Créativité dans les affaires.
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6. 
Cover image for Communication design : principles, methods, and practice
by 
Frascara, Jorge.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Information, Redundancy, and Noise -- Reality and Creativity -- Creativity and Communication -- Communication
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7. 
Cover image for Josef and Anni Albers : designs for living
by 
Weber, Nicholas Fox, 1947-
Format: 
Books
Publication Date 
2004
Excerpt: 
creativity and, above all, to their conviction that everyday life can be enhanced and enriched through design
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8. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
; Corporate Branding; Creativity; Customer Needs; Customer Orientation; Customer Relationship Management (CRM
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9. 
Cover image for The future of advertising : new media, new clients, new consumers in the post-television age
by 
Cappo, Joe.
Format: 
Books
Publication Date 
2003
Excerpt: 
media : proliferation nibbles away at the power of traditional mass media -- The dilution of creativity
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10. 
Cover image for Harvard business review on the innovative enterprise.
Format: 
Books
Publication Date 
2003
Excerpt: 
Creativity under the gun / Teresa M. Amabile, Constance N. Hadley, and steven J. Kramer -- Tough
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11. 
Cover image for Systems thinking : creative holism for managers
by 
Jackson, Michael C., 1951-
Format: 
Books
Publication Date 
2003
Excerpt: 
HOLISM AND SYSTEMS PRACTICE -- The systems language -- Applied systems thinking -- Creativity and
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