investment's value in today's results-driven marketing world * how to get the maximum impact out of digital

contribution to ROI, customer value and retention as prime strategies and marketing in developing countries

: delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing

. Color. The psychology of color -- Color temperature -- Chromatic value -- Color theory 101 -- Red

Jameson ; Postmodern pop music ; Postmodern television ; Postmodernism and the pluralism of value ; The

innovation systems: linking innovation systems and global value chains / Carlo Pietrobelli and Roberta

creation -- Business disciplines -- Recognition and reward -- Change leadership -- Stakeholder value.

environmental discourse -- Resisting imposed metaphors of value -- Engineering agriculture : who pays the price

landscape and the value virtual worlds hold for companies and their brands."--Jacket.

-- The value of virtue -- Why money can't buy you happiness -- Trust with credit verification -- The

'Principles of Marketing' is organized around an innovative customer-value and customer

value of brands company-to-customer and the HR significance of brands company-to-employee. It places the