Brands & branding in South Africa 2013.

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

The South African blogosphere : a youth consumer driven community

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

Brands & branding in South Africa 2012 : brands--the people's choice.

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour