triggers and creating enviromnent interactions; Building adversaries and AI; Designing the game's GUI

building block of interactive narrative ; What is a game designer? ; Our theory of fun ; Mechanics = active

-- Chapter 16. Building relationships with customers -- Chapter 17. The online world and consumer behaviour.

: Developing an "Eye" for Good Fit -- Pockets: Building a Handy Compartment -- Tucks and Pleats: Tailoring a

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The

Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with

. The easy-to-follow tips on building stronger consumer relationships through apps and social networking

products ; The buyer decision-making process ; Buyer demographics ; Building client relationships ; Selling

-- Early missteps : an object lesson -- Partnering -- Do you really need a business plan? -- Building a

Introduction : Where is fashion headed? ; The 10 hallmarks of a successful collection -- Building

cycle -- Global strategies -- Relationship building strategies -- Brand strategies -- Building brand and