Pina Pirata

Fashion branding and social media : the impact of social media on branding in the fashion industry

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Reputation management and brand equity in public high schools within the Gauteng province : an investigation

South African political parties, manifestos and branding : an explorative study

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

Can FNB's recent success in customer service be applied in Vodacom South Africa?

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

The employee influence on the brand equity of small service firms

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

A grounded theory approach to applying change management principles to the rebranding process