Essentials of effective public relations for Sub-Saharan Africa / Cutlip, Scott M.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Public economics / Calitz, Estian, editor.

KMPL: Public relations

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

Public relations.

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing

and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Finance, Public -- Law and legislation -- South Africa.

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15