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49. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
The Blank Page -- 1. About The Title -- Case History: Total Cereal -- 2. The Power Of An Idea
Available: Copies:
50. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2007
Excerpt: 
658.8/2 S556A 2007
Available: Copies:
51. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing communications -- 2. The role of imc in the marketing process -- Part Two. Integrated marketing
Available: Copies:
53. 
Cover image for The annual 2008 : advertising, media, marketing and branding
The annual 2008 : advertising, media, marketing and branding
The annual 2008 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2007
Excerpt: 
2
Available: Copies:
54. 
Cover image for Advertising now.print
Advertising now.print
Advertising now.print
by 
Wiedemann, Julius.
Inhaltsverzeichnis
Inhaltsverzeichnis
Format: 
Books
Publication Date 
2006
Excerpt: 
<a href="http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=015406509&line
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55. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
1. Introduction to advertising -- 2. Advertising's role in marketing -- 3. Advertising and society
Available: Copies:
56. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
2
Available: Copies:
59. 
Cover image for Guerrilla advertising : unconventional brand communication
Guerrilla advertising : unconventional brand communication
Guerrilla advertising : unconventional brand communication
by 
Lucas, Gavin, 1975-
Format: 
Books
Publication Date 
2006
Excerpt: 
2
Available: Copies:
60. 
Cover image for Small business marketing for dummies
Small business marketing for dummies
Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
pt. I. Getting started in marketing -- 1. A helicopter view of the marketing process -- 2. All
Available: Copies:
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Belch, George E. (George Edward), 1951-
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