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49.

Consumer behaviour

Evans, Martin (Martin J.)

Format:

Books

Publication Date

2006

Excerpt:

Structure of Households Impacted the Family Decision-Making Process? Journal of Consumer Behaviour 2(2), 111

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50.

Treasure hunt : inside the mind of the new consumer

Silverstein, Michael J.

Format:

Books

Publication Date

2006

Excerpt:

Available: Copies:

51.

Emotion and reason in consumer behavior

Chaudhuri, Arjun.

Format:

Books

Publication Date

2006

Excerpt:

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52.

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

Johnson, Lisa, 1967-

Table of contents only http://www.loc.gov/catdir/toc/fy0703/2006298835.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html

Format:

Books

Publication Date

2006

Excerpt:

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53.

Performing consumers : global capital and its theatrical seductions

Wickstrom, Maurya.

Connect
Connect
Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html

Format:

Books

Publication Date

2006

Excerpt:

1. On the move at Niketown and Ralph Lauren -- 2. Robots, gods and greed : the theatrum mundi in

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54.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

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55.

Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

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56.

Consumer behavior : buying, having, and being

Solomon, Michael R.

Format:

Books

Publication Date

2005 2004

Excerpt:

-- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self

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57.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html

Format:

Books

Publication Date

2005

Excerpt:

strategy -- 2. A framework for consumer analysis -- Sect. 2. Affect and cognition and marketing strategy

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58.

Let them eat cake : marketing luxury to the masses-as well as the classes

Danziger, Pamela N.

Format:

Books

Publication Date

2005

Excerpt:

1. Today's luxury market -- 2. New luxury - old luxury is about the "thing," new luxury is defined

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59.

Brand hijack : marketing without marketing

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

The brand hijack roadmap -- The kick-off : hijack ideation -- Phase 1 : tribal marketing -- Phase 2

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60.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

pt. I. Introduction . 1. Introduction: Diversity in the Marketplace -- 2. Consumer Research -- 3

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