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Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2007

Excerpt:

Available: Copies:

The public relations writer's handbook : the digital age

Aronson, Merry.

Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html

Format:

Books

Publication Date

2007

Excerpt:

story newsworthy -- 3. The pitch : creating media interest -- 4. The biography and backgrounder

Available: Copies:

Public relations : contemporary issues and techniques

Baines, Paul, 1973-

Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html

Format:

Books

Publication Date

2004

Excerpt:

and exhibitions -- House journals and public relations literature -- Interview sketch 4: the changing

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What's keeping your customers up at night? : close more deals by selling to your client's pain

Cody, Steven.

Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2002154748.html

Format:

Books

Publication Date

2003

Excerpt:

) -- 3. Selling Against the Pain (Applying Salve to the Wound) -- 4. Getting the Commitment (Healing the

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Deconstructing public relations : public relations criticism

Mickey, Thomas J.

Table of contents http://www.loc.gov/catdir/toc/fy033/2001054848.html

Format:

Books

Publication Date

2003

Excerpt:

1. Why Deconstruct? -- 2. Cultural Studies Approach -- 3. Alcohol as Medicine -- 4. Representation

Available: Copies:

Essentials of effective public relations for Sub-Saharan Africa

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/fy0607/2005447770.html

Format:

Books

Publication Date

2002

Excerpt:

Available: Copies:

Publicity, newsletters, and press releases

Baverstock, Alison.

Format:

Books

Publication Date

2002

Excerpt:

guide to promotional writing -- 4. Publicity -- 5. Newsletters -- 6. Press releases -- 7

Available: Copies:

The practice of public relations

Seitel, Fraser P.

Format:

Books

Publication Date

2001

Excerpt:

Opinion -- Ch. 4. Ethics -- Ch. 5. Research -- Ch. 6. The Law -- Ch. 7. Communication -- Ch. 8. Management

Available: Copies:

Effective public relations

Cutlip, Scott M.

Format:

Books

Publication Date

2000

Excerpt:

Relations. Ch. 2. Practitioners of Public Relations. Ch. 3. Organizational Settings. Ch. 4. Historical

Available: Copies:

10.

The consultant's guide to publicity : how to make a name for yourself by promoting your expertise

Franklin, Reece A.

Table of Contents http://www.loc.gov/catdir/toc/onix01/95045913.html
Publisher description http://www.loc.gov/catdir/description/wiley031/95045913.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/95045913.html

Format:

Books

Publication Date

1996

Excerpt:

: Query Letters -- App. 4: Working with the Media - from A to Z -- App. 5: Case Histories -- App. 6: Media

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11.

Public relations in South Africa : a management reader

Lubbe, Berendien.

Format:

Books

Publication Date

1994

Excerpt:

Available: Copies:

12.

This is PR : the realities of public relations

Newsom, Doug.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004032422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1993

Excerpt:

Responsibility. 9. Laws Affecting PR Practice -- pt. 4. PR in Action. 10. Problem-Solving Strategies: The

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