Search Results for Advertising -- Research.

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185 Results Found

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49.

Essentials of marketing

Brassington, Frances.

Format:

Books

Publication Date

2013

Excerpt:

communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing

Available: Copies:

50.

Media today : mass communication in a converging world

Turow, Joseph.

Format:

Books

Publication Date

2013

Excerpt:

importance of media literacy ; Making sense of research on media effects and media culture ; The business of

Available: Copies:

51.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

Advertising : concept and copy / Felton, George, 1947-

Available: Copies:

52.

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

Format:

Books

Publication Date

2013 2011

Excerpt:

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

Available: Copies:

53.

Mobile marketing : an hour a day

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media

Available: Copies:

54.

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

advertising -- Public relations and selling -- Public relations and research -- The practice of public

Available: Copies:

55.

Advertising theory

Rodgers, Shelly.

Format:

Books

Publication Date

2012

Excerpt:

Advertising theory / Rodgers, Shelly.

Available: Copies:

56.

Mediawriting : print, broadcast, and public relations

Whitaker, Wayne R., 1940-

Format:

Books

Publication Date

2012

Excerpt:

-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.

Available: Copies:

57.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

58.

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

Available: Copies:

59.

Cover image for The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

Ioannou, Sophia.

Format:

Manuscript

Publication Date

2012

Excerpt:

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on

Available: Copies:

60.

No press is bad press : exploring the effect of controversial advertising on brand image

Kuilman, Kate.

Format:

Manuscript

Publication Date

2012

Excerpt:

No press is bad press : exploring the effect of controversial advertising on brand image / Kuilman

Available: Copies:

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