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1.

Cover image for The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

by

Pasiya, Sesothando.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

2.

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

by

Gaffoor, Shaakir.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

3.

A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brand

A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brand

by

Scholtz, Shannon Marcelle.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

4.

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Does the colour of the beer bottle influence South African consumers' perception of the brand?

by

Stopford, Chad.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

5.

Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

by

Sakutukwa, Anesu.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

6.

Cover image for Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

by

Verhoef, Alexandra.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

7.

Cover image for A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

by

Matiringe, Tanitta.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

8.

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

by

Cunningham, Ashleigh

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

9.

Cover image for The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

by

Griffin, Olivia.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

10.

Cover image for A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

by

Stevens, Kim.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

11.

Cover image for The impact of technology on branding

The impact of technology on branding

The impact of technology on branding

by

Myers, Brady Hudson.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

12.

Cover image for The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

by

Mackay, Brett.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(392)

Independent Institute of Education. Vega School.

(26)

Independent Institute of Education. Vega School

(16)

The Independent Institute of Education (Vega School)

(5)

Harrisberg, Jessica.

(2)

Independent Institute of Education. Vega School.

(2)

(2)

Abrahamse, Kaylie.

(1)

(1)

Allen, Jessica.

(1)

Alter, Gidon Hillel.

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Amutenya, Rejoice.

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Annenberg, Francesca.

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Burger, Wouter.

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Cabeleira, Stacey.

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Carpenter, Emma Jane.

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Carstens, Georgia Emma.

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Deane, Alistair.

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Deckers, Jessica.

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Di Bartolo, Marianna

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Diale, Mathabo.

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Dickens, Brooke.

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Doolabh, Roshika.

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Du Plessis, I. H.

(1)

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Duncan, Thomas.

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Dunn, Emanuela Enrica Samara.

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Dziba, Khangelani.

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Eaton, Samantha.

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Ehrlich, Chaim.

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Esterhuyse, Elzaan Erica.

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Evans, Tasneem.

(1)

Fairfax, Jessica.

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Fairlie, Emma-Jayne.

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Fanton, Aimee Ilona.

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Ferreira, Mieke.

(1)

Fisher, Lauren.

(1)

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Forbay, Rosland

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Fourie, Jan-Hendrick.

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Fourie, Natasha.

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Freudenreich, O.

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Fructus, Nicolas

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Gaffoor, Shaakir.

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(1)

Gape, Kenaleone.

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Garbaccio, Jean-Pierre Otello.

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Garlick, Phillip.

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Geldenhuys, Michelle.

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Gibson-Van Der Walt, Kim

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Gilburt, Grace.

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Gilliers, Christine

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Giuricich, Gabriella.

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Glowacki, Matthew.

(1)

(1)

Goldblum, Carli Ann.

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Gomes Da Silva, Ricardo.

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Gounder, Bhavna.

(1)

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(1)

Govind, Kishan.

(1)

Granger, Vanessa.

(1)

Griffin, Olivia.

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Grobler, Huibri.

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Guga, Khanyisa.

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Gunkel-Keuler, Leigh.

(1)

Gwamanda, Sindi.

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Hammond, Michelle Ann.

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Harrison, Jacqueline.

(1)

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Hatch, Brittany.

(1)

Hattersley, Rachelle.

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Hellens, Candise.

(1)

Hellriegel, Candice.

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(1)

Howson, Warren.

(1)

Hughes, Sarah-Jane.

(1)

(1)

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Husfeld, Marelie.

(1)

Indepdent Institute of Education. Vega School.

(1)

Independent Institute of Education. Vega School

(1)

Independent institute of Education. Vega School.

(1)

Japhet, Antoinette.

(1)

(1)

Jeanroy-Bertrand, Julien

(1)

Johnson, Erica.

(1)

Jones, Samantha.

(1)

Jordaan, Samantha.

(1)

Jordan, Dianne.

(1)

Joubert, Nelia.

(1)

Kalavadakken, Jetto.

(1)

Kampmann, Beatrice.

(1)

Keefer, Amelia.

(1)

(1)

Keightley, Cara Jayne.

(1)

Kennard, Catherine.

(1)

Kganyago, Kgabo.

(1)

King, Tayla Ann.

(1)

Klayton, Angela.

(1)

Koch, Terrence.

(1)

Kok, Brittney Tara.

(1)

(1)

Komar, Caroline.

(1)

Krame, Nicholas.

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Kritizinger, Jake.

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Kumalo, Lerato Thuthuka.

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Item Category 1

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Theses/Dissertations

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Branding (Marketing)

(9)

Creative thinking.

(5)

Communication in marketing.

(4)

Strategic planning.

(4)

Brand building -- Research -- South Africa

(3)

Creative ability in business.

(3)

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

Marketing -- Management.

(2)

(2)

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand narration

(1)

Brand personality

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

Change (Psychology)

(1)

Chase Software.

(1)

City Brand Building

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer behavior.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Durban Beachfront

(1)

(1)

Entrepreneurship

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

(1)

(1)

Marketing channels.

(1)

Marketing rsearch -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

New world of work

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

Personal marketing

(1)

(1)

Quantitative study -- Research

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

(1)

University students

(1)

Urban Open Spaces

(1)

Value generation

(1)

Visual Narrative Inquiry

(1)

Washing powder branding -- Research -- South Africa

(1)

Word-of-mouth advertising.

(1)

Workspace design

(1)

(1)

Youth and Social Media

(1)

Youth market -- Research -- South Africa

(1)

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