The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

The impact of technology on branding

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performance

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Context planning and channel innovation : reading pack

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Introduction to creative brand communication : reading pack.

Brand communication and leadership : reading pack.

Introduction to creative brand building communication : reading pack.

Context planning and channel innovation : reading pack