Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Social enterprise brands within a South African context

A study of brand memorability and engagement at the South African music festival Oppikoppi

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

What is the South African 'hipster' tribe really?

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

Can FNB's recent success in customer service be applied in Vodacom South Africa?

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africa

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

Building powerful South African brands through sensory branding

South Africa's political economy : the brand state of our nation