wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

; Managing the sales team ; Key account management ; Implementing key account management ; Channel strategy

Health and medical public relations / Riggulsford, Myc.

deal -- Contracts -- Marketing -- Publicity and public relations -- Sponsorships -- 17. Concert venues

Communication in management.

Communication in management.

Successful event management : a practical handbook / Shone, Anton, author.

Successful event management : a practical handbook / Shone, Anton.

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

BUSINESS & ECONOMICS -- Industrial Management.

The public relations strategic toolkit : an essential guide to successful public relations practice /

Public relations -- Management.