The handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947-

-- Marketing research and development -- Public relations -- Conclusions -- 13.Managing operations and projects

Mitchell -- 20.Religious literacy and public service broadcasting: introducing a research agenda / Elaine

Oxford handbooks in political science & international relations

Handbook of comparative communication research / Esser, Frank, 1966-

sides now : viewing media through the public relations prism -- Research for health communication -- The

Public relations & advertising.

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

direct marketing and personal selling -- Public relations, influencer marketing, and corporate

Strategic public relations : an audience-focused approach / Diggs-Brown, Barbara.

Public relations : strategies and tactics / Wilcox, Dennis L.

-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales