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1. 
Cover image for Innovations in digital research methods
Innovations in digital research methods
by 
Halfpenny, Peter J., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social media -- Research.
Available: Copies:
2. 
Cover image for The Routledge companion to media and gender
The Routledge companion to media and gender
by 
Carter, Cynthia, 1959- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
The Routledge companion to media and gender / Carter, Cynthia, 1959- editor.
Available: Copies:
3. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising media planning.
Available: Copies:
4. 
Cover image for A handbook for teaching and learning in higher education : enhancing academic practice
A handbook for teaching and learning in higher education : enhancing academic practice
by 
Fry, Heather.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=835218&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Quantitative methods in the social sciences / Jonathan Parker -- Art, design and media / Roni Brown -- Sport
Available: Copies:
5. 
Cover image for Customer relationship management : concepts and technologies
Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and
Available: Copies:
6. 
Cover image for Mass communication theory : foundations, ferment, and future
Mass communication theory : foundations, ferment, and future
by 
Baran, Stanley J., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Mass media -- Philosophy.
Available: Copies:
7. 
Cover image for Succeeding with your master's dissertation : a step-by-step handbook
Succeeding with your master's dissertation : a step-by-step handbook
by 
Biggam, John, author.
View this book online, via VLeBooks, both on- and off-campus
This title is also available as an eBook. Click here.
View this book online, via VLeBooks, both on- and off-campus
This title is also available in print. Click here.
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
and social media in research A chapter on good referencing and avoiding plagiarism, plus coverage of
Available: Copies:
8. 
Cover image for Learning in landscapes of practice : boundaries, identity, and knowledgeability in practice-based learning
Learning in landscapes of practice : boundaries, identity, and knowledgeability in practice-based learning
Learning in landscapes of practice : boundaries, identity, and knowledgeability in practice-based learning
by 
Wenger, Etienne, 1952-
Format: 
Books
Publication Date 
2015
Excerpt: 
higher education. The book combines a strong theoretical perspective grounded in social learning theories
Available: Copies:
9. 
Cover image for Media portrayals of gender stereotypes in cereal box character
Media portrayals of gender stereotypes in cereal box character
Media portrayals of gender stereotypes in cereal box character
by 
Katz, Georgina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Stereotypes (Social psychology) in mass media.
Available: Copies:
10. 
Cover image for Public relations writing : the essentials of style and format / Thomas H. Bivins, University of Oregon.
Public relations writing : the essentials of style and format / Thomas H. Bivins, University of Oregon.
by 
Bivins, Thomas H.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Chapter 3. Planning and research -- Chapter 4. Choosign the right message and medium -- Chapter 5. Media
Available: Copies:
11. 
Cover image for Celebrity culture
Celebrity culture
by 
Cashmore, Ellis author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Mass media and culture.
Available: Copies:
12. 
Cover image for The spiral of silence : new perspectives on communication and public opinion
The spiral of silence : new perspectives on communication and public opinion
The spiral of silence : new perspectives on communication and public opinion
by 
Donsbach, Wolfgang, 1949-
Format: 
Books
Publication Date 
2014
Excerpt: 
Mass media and public opinion.
Available: Copies:
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