Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity

Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Cape

An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle

Winning is silver, branding is gold : an investigation of professional triathletes personal brand management