186 Results Found
000000000000IIE
49.
by
Kotler, Philip, 1931-
Format:
Books
Publication Date
2013
Excerpt:
Advertising -- Textbooks.
50.
by
Baskerville, David.
Format:
Books
Publication Date
2013
Excerpt:
protection -- Promotion, advertising -- Income sources -- National Music Publishers' Association -- The Harry
by
Brassington, Frances.
Format:
Books
Publication Date
2013
Excerpt:
communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing
by
McDonald, Malcolm.
Format:
Books
Publication Date
2013
Excerpt:
segmentation ; International market segmentation -- Understanding markets. Marketing information and research
53.
by
Turow, Joseph.
Format:
Books
Publication Date
2013
Excerpt:
importance of media literacy ; Making sense of research on media effects and media culture ; The business of
54.
by
Pasqua, Rachel.
Format:
Books
Publication Date
2013
Excerpt:
advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media
55.
by
Skinner, J. C. (J. Chris)
Format:
Books
Publication Date
2013
Excerpt:
advertising -- Public relations and selling -- Public relations and research -- The practice of public
56.
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
Advertising and promotions : an integrated brand approach / Semenik, Richard J.
by
Kuilman, Kate.
Format:
Manuscript
Publication Date
2012
Excerpt:
No press is bad press : exploring the effect of controversial advertising on brand image / Kuilman
by
Kambule, Simosa Lebogang.
Format:
Manuscript
Publication Date
2012
Excerpt:
Stereotypes (Social psychology) in advertising -- South Africa.
by
Dobie, Kaylee Anne.
Format:
Manuscript
Publication Date
2012
Excerpt:
Marketing research -- South Africa -- Cape Town.
60.
by
Dibb, Sally, 1963-
Format:
Books
Publication Date
2012
Excerpt:
-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales
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