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1.

Cover image for Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

by

Stricker, Bradley.

Format:

Manuscript

Publication Date

2013

Excerpt:

Teenage consumers -- South Africa -- Durban.

Available: Copies:

2.

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

by

Monks, Erin Kate.

Format:

Manuscript

Publication Date

2013

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

3.

Cover image for A smokers choice : exploring the relationship between South African students and their cigarette brands

A smokers choice : exploring the relationship between South African students and their cigarette brands

A smokers choice : exploring the relationship between South African students and their cigarette brands

by

Van der Meulen, Warren.

Format:

Manuscript

Publication Date

2013

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

4.

Cover image for Consumer behaviour : South African psychology and marketing applications

Consumer behaviour : South African psychology and marketing applications

by

Mpinganjira, Mercy.

Format:

Books

Publication Date

2013

Excerpt:

Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.

Available: Copies:

5.

Cover image for Consumer law unlocked

Consumer law unlocked

by

De Stadler, Elizabeth.

Format:

Books

Publication Date

2013

Excerpt:

Consumer protection -- Law and legislation -- South Africa.

Available: Copies:

6.

Cover image for Consumer behaviour

Consumer behaviour

by

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

7.

Cover image for Brands & branding in South Africa 2012 : brands--the people's choice.

Brands & branding in South Africa 2012 : brands--the people's choice.

Brands & branding in South Africa 2012 : brands--the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

8.

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

by

Myers, Abbey-Jessica.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

9.

Cover image for If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

by

Arndt, Jasmine Star.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

10.

Cover image for Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

by

Naidoo, Marisha.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

11.

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

by

Khumalo, Zama.

Format:

Manuscript

Publication Date

2012

Excerpt:

Students as consumers -- South Africa.

Available: Copies:

12.

Cover image for Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

by

Moodley, Darsini.

Format:

Computer file

Publication Date

2012

Excerpt:

Consumers -- South Africa -- Attitudes.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Reader's Digest Association South Africa.

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VC Pietermaritzburg

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Consumers' preferences -- South Africa.

(16)

(14)

Consumer behavior -- South Africa.

(13)

Consumer protection -- Law and legislation -- South Africa.

(12)

Brand name products -- South Africa.

(8)

Consumers -- Research -- South Africa.

(8)

Marketing -- South Africa.

(8)

Marketing research -- South Africa.

(7)

South Africa. Consumer Protection Act, 2008.

(7)

Consumer behavior.

(6)

Trademarks -- South Africa.

(6)

Consumers -- South Africa.

(5)

Consumers, Black -- South Africa.

(5)

(5)

Brand name products.

(4)

Branding (Marketing)

(4)

Branding (Marketing) -- South Africa.

(4)

Consumers' preferences.

(4)

(4)

Consumer complaints -- South Africa.

(3)

Consumer protection -- Law and legislation.

(3)

Consumer protection -- South Africa.

(3)

(3)

Corporations -- South Africa.

(3)

Fashion merchandising -- South Africa.

(3)

Law -- South Africa -- Popular works.

(3)

Marketing research.

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Communication in marketing.

(2)

Consumer Protection Act, 2008 (South Africa)

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumer credit -- Law and legislation -- South Africa.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers -- South Africa -- Attitudes.

(2)

(2)

Credit -- Law and legislation -- South Africa.

(2)

Criminal justice, Administration of -- South Africa.

(2)

Criminal law -- South Africa.

(2)

Customer relations.

(2)

Domestic relations -- South Africa.

(2)

Internet marketing -- South Africa.

(2)

Juvenile justice, Administration of -- South Africa.

(2)

Labor laws and legislation -- South Africa.

(2)

Law -- Study and teaching -- South Africa.

(2)

Market segmentation -- South Africa.

(2)

Market segmentation.

(2)

Marketing -- South Africa -- Case studies.

(2)

Natural foods -- Marketing.

(2)

Social media -- South Africa.

(2)

Students as consumers -- South Africa.

(2)

Target marketing.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

AIDS (Disease) -- Patients -- South Africa.

(1)

AIDS (Disease) -- South Africa -- Prevention.

(1)

Advertising -- Research

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

(1)

Beauty culture -- South Africa.

(1)

Blacks -- South Africa -- Economic conditions.

(1)

Blacks -- South Africa -- Social conditions.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- South Africa.

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing) -- South Africa -- Durban.

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

Coca-Cola Company.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behaviour

(1)

Consumer credit -- South Africa.

(1)

Consumer satisfaction -- South Africa.

(1)

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- Research.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black -- South Africa -- Fiction.

(1)

Consumers, Black.

(1)

Consumption (Economics) -- South Africa.

(1)

Cosmetics industry -- South Africa.

(1)

Cross-cultural studies.

(1)

Debt -- South Africa.

(1)

Decision making

(1)

Decision making.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

Financial institutions -- Law and legislation -- South Africa.

(1)

(1)

Intellectual property.

(1)

Interest -- Law and legislation -- South Africa.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Internet marketing.

(1)

(1)

(1)

Marketing channels -- South Africa.

(1)

Marketing research -- South Africa -- Cape Town.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Middle class -- South Africa -- Fiction.

(1)

(1)

Neuromarketing -- South Africa.

(1)

(1)

Rich people -- South Africa -- Fiction.

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Social mobility -- South Africa.

(1)

Social status -- South Africa.

(1)

South Africa -- Economic conditions -- 1991-

(1)

South Africa -- Social conditions -- 1994-

(1)

Südafrika (Staat)

(1)

Teenage consumers -- South Africa.

(1)

Television advertising -- South Africa.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Verbraucherverhalten.

(1)

Women consumers -- South Africa -- Cape Town.

(1)

(1)

Young women -- South Africa.

(1)

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