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49. 
Cover image for The SAGE handbook of organizational research methods
by 
Buchanan, David A.
Format: 
Books
Publication Date 
2009
Excerpt: 
The SAGE handbook of organizational research methods / Buchanan, David A.
Available: Copies:
50. 
Cover image for Public relations for Asia
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Objectives -- SMART objectives -- 12. Strategy -- Audience -- Media -- Message -- 13. Methods -- Hard news
Available: Copies:
51. 
Cover image for Marketing research : a practical approach
by 
Kolb, Bonita M.
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
; 9 In-depth, Intercept and Expert Interviews; 10 Projective, Observational, Ethnography and Grounded
Available: Copies:
52. 
Cover image for Evaluating public relations : a best practice guide to public relations planning, research & evaluation
by 
Watson, Tom, 1950-
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Sampling methods -- Questionnaire design -- Analysing information -- 5. Evaluation structures and processes
Available: Copies:
53. 
Cover image for Business research for decision making
by 
Davis, Duane, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
instruments -- Ch. 11. PDC using observation, in-depth interviews, and other qualitative techniques -- Pt. 5
Available: Copies:
54. 
Cover image for Business-to-business market research
by 
Block, Martin P., 1946-
Format: 
Books
Publication Date 
2005
Excerpt: 
interviews -- 10. Conjoint analysis -- 11. Multidimensional scaling and preference mapping -- 12. Marketing
Available: Copies:
55. 
Cover image for Cognitive interviewing : a tool for improving questionnaire design
by 
Willis, Gordon B. (Gordon Bruce)
Format: 
Books
Publication Date 
2005
Excerpt: 
training of cognitive interviewers -- 10. Planning and conducting cognitive interviews -- 11. Analyzing and
Available: Copies:
56. 
Cover image for Visual creativity : inspirational ideas for advertising, animation and digital design
by 
Pricken, Mario.
Format: 
Books
Publication Date 
2004
Excerpt: 
imaginations of top creatives ; Thirteen interviews with top creatives -- Part 02. The six ways of seeing : The
Available: Copies:
57. 
Cover image for How to identify your organization's training needs : a practical guide to needs analysis
by 
McConnell, John H.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
identifying training needs -- Standard interviews -- Job analysis grid interviews -- The need-to-know process
Available: Copies:
by 
Nayak, Anoop.
Format: 
Books
Publication Date 
2003
Excerpt: 
Methods and Youth Studies -- 3. Diasporic Movement and Settlement in the North East of England -- Pt. II
Available: Copies:
59. 
Cover image for The process of investigation : concepts and strategies for investigators in the private sector
by 
Sennewald, Charles A., 1931-
Format: 
Books
Publication Date 
2001
Excerpt: 
Investigator -- Chapter 4. Managing the Investigative Function -- METHODS OF SECURITY INVESTIGATION -- Chapter
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by 
Stein, M. L. (Meyer L.)
Format: 
Books
Publication Date 
2001
Excerpt: 
-to-get interviews; methods for managing unwilling, shy, hostile, and fearful sources; techniques for "interviewing
Available: Copies:
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