advanced concepts in a clear, concrete, and readable style." "The text offers students and practitioners in

by measure : making the abstract concrete -- 5. If it glitters is it gold? : assessing measures -- 6

Indiana University, this book provides concrete examples from twenty institutions that other colleges and

"This book, through case studies and concrete examples, provides the most detailed analysis of

-- Scrutinize your verbs; keep them active -- Limit modifiers -- Appeal to the senses -- Use concrete details

the rhetoric of the modernization project. The authors adopt critical analysis of concrete processes

research; and abundant, concrete examples from the best research literature."--BOOK JACKET.

, anecdotes, personal inventories, illustrations, and concrete exercises, making it perfect for general

"The fourth edition is a significant update. The book's emphasis has always been on concrete steps

"For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete

concrete illustrations and real-world case studies on how the approach can be put into practice. It shows