programmes -- A leading PR specialist thinks about leaders -- Planning the integration of these communication

building -- 7.1.Introduction to traffic building -- 7.2.Search engine marketing -- 7.3.Online PR -- 7.4

-- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non

are more powerful? -- The power of the PR `manager' -- Power and functional specialization -- Powerful

assessment, this title is based on the premise that public relations (PR) is a management function, one

environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors

Advertising Process -- The Advertising Agencies -- PR, Events, Promotion, and the Internet -- Creating the

PR.

-- From charities to celebrities : the variety and diversity of PR practice -- Where PR (and you) can go

-- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales

"Taking a managerial perspective on the field of public relations, this book explores PR and its

'Etang -- Public relations in the postmodern city: an ethnographic account of PR occupational culture in Mexico