: low-involvement brands -- Brand innovation and digital media -- Brand portfolio management -- People

Industrial management -- Technological innovations.

operational planning -- Managing change, innovation, and entrepreneurship -- Organizing -- Organizing and

innovation. The ability to gather research, analyze findings, and apply them to project goals is as important

-- Politics and decision-making in organizations -- Culture -- Change and innovation: new organizational forms

: economic inequality -- Capstone: economics of the environment -- Capstone: innovation, information, and the

diversification -- International strategy -- Entrepreneurship and innovation -- Mergers, acquisitions and

at how change demands innovation and how innovation requires forward-thinking, flexible leaders and

.Functional Automation -- Summary -- Study Questions -- Notes -- Case 14.1: Inflate-a-Dome Innovations -- Case

management -- Chapter 6 Creativity and innovation: the driving force in entrepreneurship -- PART 2: Chapter 7

-- Section III. Strategy process. 7 Strategy formation -- 8 Strategic change -- 9 Strategic innovation

-- Chapter 9: Managing change -- culture, innovation and technology -- Chapter 10: Managing diversity