rd Edition will assist current and future sport managers in the development of greater ethical

. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global

remain engaged in learning by using technology and will retain the skills necessary to be successful in

This book will help companies of all sizes develop & implement a strategy to become a SocialCorp, a

from another career to computers. This focused guide will help you focus on preparing to take the

How the X-kits will help you -- How to succeed in higher education -- How to use the X

practical exercises and reflective tasks will encourage the reader to engage with the text and contextualise

past; little knowing that in the process, she will also discover a new life for herself."--Provided by

valuable asset - their brands. Everyone who reads this book will develop a much deeper understanding of

in their hearts -- the place where intellect, emotion, spirit, and will converge in the human self

-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers

The creative briefing process -- Mind your Ps and Qs -- Why use ten words when one will do? -- Is