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49. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Communication in marketing.
Available: Copies:
50. 
Cover image for Effective communication in organizations
Effective communication in organizations
Effective communication in organizations
by 
Fielding, M. L. (Michael L.)
Format: 
Books
Publication Date 
1997
Excerpt: 
Effective communication in organizations / Fielding, M. L. (Michael L.)
Available: Copies:
51. 
Cover image for Promotional strategy : Managing the marketing communications process
Promotional strategy : Managing the marketing communications process
Promotional strategy : Managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Promotional strategy : Managing the marketing communications process / Engel, James F.
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Cant, M. C. (Michael Colin), 1957- editor.
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Van Heerden, Neels, 1957-
(3)
Angelopulo, G. C. (George Charles), 1956-
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Barker, Rachel, 1958-
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Belch, George E. (George Edward), 1951-
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Communication in marketing.
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Marketing.
(13)
Advertising.
(11)
Branding (Marketing)
(7)
Sales promotion.
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