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49. 
Cover image for Making sense of strategy
Making sense of strategy
Making sense of strategy
by 
Manning, Anthony D.
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategic planning.
Available: Copies:
50. 
Cover image for Wired marketing : energizing business for e-commerce
Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
application across the Web Strategic Internet marketing planning Business and market analysis Integrated
Available: Copies:
51. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
value and satisfaction -- Strategic planning and the marketing process -- The marketing environment
Available: Copies:
52. 
Cover image for Successful direct marketing methods
Successful direct marketing methods
Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format: 
Books
Publication Date 
2001
Excerpt: 
Ch. 1. Scope of direct marketing -- Ch. 2. Business, strategic, and direct marketing planning -- Ch
Available: Copies:
53. 
Cover image for Good to great : why some companies make the leap-- and others don't
Good to great : why some companies make the leap-- and others don't
by 
Collins, James C. (James Charles), 1958-
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategic planning.
Available: Copies:
54. 
Cover image for The mind of a fox : scenario planning in action
The mind of a fox : scenario planning in action
by 
Ilbury, Chantell.
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategic planning.
Available: Copies:
55. 
Cover image for Strategic management : concepts and cases
Strategic management : concepts and cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategic planning -- Case studies.
Available: Copies:
57. 
Cover image for Marketing research : a practical approach for the new Millennium
Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
strategic planning -- Ch. 2. The research process -- Ch. 3. Problem definition, research objectives, and
Available: Copies:
59. 
Cover image for Kotler on marketing : how to create, win, and dominate markets
Kotler on marketing : how to create, win, and dominate markets
by 
Kotler, Philip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Format: 
Books
Publication Date 
1999
Excerpt: 
. Planning and organizing for more effective marketing -- Evaluating and controlling marketing performance
Available: Copies:
60. 
Cover image for Growing and managing an entrepreneurial business
Growing and managing an entrepreneurial business
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
1999
Excerpt: 
Business planning.
Available: Copies:
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Brevis, Tersia, 1967-
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Strickland, A. J. (Alonzo J.)
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Thompson, Arthur A., 1940-
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