customer programs for B2B companies of every size. The playbook is also supported by case studies and

/ Case study / Performance ethnography / Braiding narrative ethnography with memoir and creative

-- Brand heritage profiles -- Intellectual property articles -- Intellectual property case studies

. What Did We Learn from the Case Studies? -- Interview with Gary Marsden -- 13. An Evaluation Framework

-- The business case for corporate responsibility.

, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective

solutions. Each method is illustrated with visual demonstrations and case studies that show design processes

and virtual teams ; risk management ; managing for sustainability. The case studies, chapter opening

-- Development as social transformation -- pt. III. CEO reactions to the concept and the book -- pt. IV. Case

economics -- Requirements for the business cases -- Organizing the financial control function -- Case study

Industrial marketing -- Management -- Case studies.

Strategic planning -- South Africa -- Case studies.