Brand hijack : marketing without marketing / Wipperfürth, Alex.

Key marketing metrics : the 50+ metrics every manager needs to know / Farris, Paul W.

Principles of marketing for a digital age / Tuten, Tracy L., 1967- author.

Handbook of research on gender and marketing / Dobscha, Susan, editor.

Marketing 4.0 : moving from traditional to digital / Kotler, Philip, author.

e-Marketing in the South African context / Bothma, Neels.

eMarketing : the essential guide to digital marketing / Stokes, Rob (eMarketing specialist)

Marketing success stories : South African case studies / Cant, M. C. (Michael Colin), 1957-

EMarketing : the essential guide to online marketing / Stokes, Rob (eMarketing specialist)

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

Marketing ROI : the path to campaign, customer, and corporate profitability / Lenskold, James.

Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.