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1. 
Cover image for Managing human resources : a partnership perspective
Managing human resources : a partnership perspective
by 
Schuler, Randall S.
Format: 
Books
Publication Date 
2000
Excerpt: 
Ch. 16. The HR Profession -- End-of-Text Case: Southwest Airlines: Can Luv Rule the World? -- End
Available: Copies:
2. 
Cover image for Marketing mistakes and successes
Marketing mistakes and successes
by 
Hartley, Robert F., 1927-
Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html
Format: 
Books
Publication Date 
1998
Excerpt: 
. Microsoft: harnessing innovation. Southwest Airlines: "Try to match our prices". GM's Saturn: a new auto
Available: Copies:
3. 
Cover image for Services marketing
Services marketing
by 
Kurtz, David L., 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use
Available: Copies:
4. 
Cover image for Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
by 
Laws, Eric, 1945-
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Relationships between tour operators and charter airlines -- Airports -- Charter operations -- Costing charter
Available: Copies:
5. 
Cover image for Services marketing
Services marketing
by 
Lovelock, Christopher H.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1996
Excerpt: 
Base-Fort Security Group -- Singapore Airlines -- Ch. 4. Positioning a Service in the Marketplace -- Ch
Available: Copies:
6. 
Cover image for Relationship marketing : theory and practice
Relationship marketing : theory and practice
by 
Buttle, Francis.
Format: 
Books
Publication Date 
1996
Excerpt: 
. Financial advisers and savings and investment products / Christine Ennew and Mary Hartley -- 10. Airlines
Available: Copies:
7. 
Cover image for Moments of truth
Moments of truth
by 
Carlzon, Jan.
Format: 
Books
Publication Date 
1989
Excerpt: 
Scandinavian Airlines System -- Management.
Available: Copies:
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Engelbrecht, Willy J., author.
(2)
Engelbrecht, Willy.
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Independent Institute of Education. Vega School of Brand Leadership.
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Ramgovind, Priya., author.
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Abkowitz, Mark David.
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