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49. 
Cover image for Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
by 
Mathieson, Rick.
Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html
Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/
Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu
Format: 
Books
Publication Date 
2005
Excerpt: 
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /
Available: Copies:
51. 
Cover image for E-commerce : a southern Africa perspective
E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
E-commerce : a southern Africa perspective / Chipp, Kerry.
Available: Copies:
52. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Business marketing management : a strategic view of industrial and organizational markets / Hutt
Available: Copies:
53. 
Cover image for Sport and leisure operations management
Sport and leisure operations management
by 
McMahon-Beattie, Una.
Format: 
Books
Publication Date 
2004
Excerpt: 
Sport and leisure operations management / McMahon-Beattie, Una.
Available: Copies:
54. 
Cover image for Psychology and consumer culture : the struggle for a good life in a materialistic world
Psychology and consumer culture : the struggle for a good life in a materialistic world
by 
Kasser, Tim.
Format: 
Books
Publication Date 
2004
Excerpt: 
Psychology and consumer culture : the struggle for a good life in a materialistic world / Kasser
Available: Copies:
55. 
Cover image for E-commerce and information technology in hospitality & tourism
E-commerce and information technology in hospitality & tourism
by 
Zhou, Zongqing.
Table of contents http://catdir.loc.gov/catdir/toc/ecip043/2003009190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2003009190-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2003009190-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010317016&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2004
Excerpt: 
E-commerce and information technology in hospitality & tourism / Zhou, Zongqing.
Available: Copies:
56. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing management / Kotler, Philip.
Available: Copies:
57. 
Cover image for E-commerce management : text and cases
E-commerce management : text and cases
by 
Krishnamurthy, Sandeep, 1967-
Format: 
Books
Publication Date 
2003
Excerpt: 
E-commerce management : text and cases / Krishnamurthy, Sandeep, 1967-
Available: Copies:
58. 
Cover image for International business negotiations
International business negotiations
by 
Ghauri, Pervez N., 1948-
Table of contents http://www.loc.gov/catdir/toc/els051/2003065637.html
Publisher description http://www.loc.gov/catdir/description/els051/2003065637.html
Format: 
Books
Publication Date 
2003
Excerpt: 
International business and management series
Available: Copies:
59. 
Cover image for Small business management : an entrepreneurial emphasis
Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
-- 9. Developing the marketing plan -- 10. Management teams, organizational forms, and strategic
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60. 
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Effective marketing : creating and keeping customers / Zikmund, William G.
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