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Marketing -- Decision making -- Handbooks, manuals, etc.

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Financial aspects of marketing / Schmidt, Ruth A.

Directional / strategic marketing planning / Van Rensburg, D. B. J. (David Benjamin Janse)

Essentials of marketing research. Babin, Barry J., author.

JMR, Journal of marketing research. American Marketing Association.

Relationship marketing and customer relationship management / Brink, A. (Annekie)

International Marketing Conference. Proceedings of the International Marketing Conference.

Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.

International marketing : a South African perspective / Gowpall, Yathika 1949-

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.