Search Results for Advertising -- Research

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174 Results Found

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49.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

Advertising : concept and copy / Felton, George, 1947-

Available: Copies:

50.

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

Format:

Books

Publication Date

2013 2011

Excerpt:

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

Available: Copies:

51.

Marketing

Kotler, Philip, 1931-

Format:

Books

Publication Date

2013

Excerpt:

Advertising -- Textbooks.

Available: Copies:

52.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

53.

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

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54.

Cover image for The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

Ioannou, Sophia.

Format:

Manuscript

Publication Date

2012

Excerpt:

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on

Available: Copies:

55.

No press is bad press : exploring the effect of controversial advertising on brand image

Kuilman, Kate.

Format:

Manuscript

Publication Date

2012

Excerpt:

No press is bad press : exploring the effect of controversial advertising on brand image / Kuilman

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56.

Cover image for Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Kambule, Simosa Lebogang.

Format:

Manuscript

Publication Date

2012

Excerpt:

Stereotypes (Social psychology) in advertising -- South Africa.

Available: Copies:

57.

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Dobie, Kaylee Anne.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa -- Cape Town.

Available: Copies:

58.

Marketing concepts and strategies

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales

Available: Copies:

59.

Advertising theory

Rodgers, Shelly.

Format:

Books

Publication Date

2012

Excerpt:

Advertising theory / Rodgers, Shelly.

Available: Copies:

60.

Mediawriting : print, broadcast, and public relations

Whitaker, Wayne R., 1940-

Format:

Books

Publication Date

2012

Excerpt:

-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.

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