Search Results for Advertising campaigns.

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577.

Marketing to moviegoers : a handbook of strategies used by major studios and independents

Marich, Robert.

Format:

Books

Publication Date

2005

Excerpt:

plan - including creating advertising materials, buying advertising for multimedia campaigns, mounting

Available: Copies:

578.

Epica book 18 : Europe's best advertising.

Format:

Books

Publication Date

2005

Excerpt:

Advertising campaigns -- Awards -- Europe.

Available: Copies:

579.

The golden age of advertising-- the 50s

Heimann, Jim, 1948-

Format:

Books

Publication Date

2005

Excerpt:

The golden age of advertising-- the 50s / Heimann, Jim, 1948-

Available: Copies:

580.

Grapevine : the new art of word-of-mouth marketing

Balter, Dave.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html

Format:

Books

Publication Date

2005

Excerpt:

Word-of-mouth advertising.

Available: Copies:

581.

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J

Available: Copies:

582.

Epica. Book 17, Europe's best advertisting

Rawlins, Andrew. editor.

Format:

Books

Publication Date

2004

Excerpt:

Advertising campaigns -- Awards -- Europe.

Available: Copies:

583.

$Ellebrity : my angling and tangling with famous people

Lois, George.

Format:

Books

Publication Date

2003

Excerpt:

Advertising campaigns -- Anecdotes.

Available: Copies:

584.

Advertising today

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

Advertising today / Berger, Warren.

Available: Copies:

585.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

Available: Copies:

586.

Public communication campaigns

Atkin, Charles K.

Format:

Books

Publication Date

2000

Excerpt:

Public communication campaigns / Atkin, Charles K.

Available: Copies:

587.

Global graphics : symbols : designing with symbols for an international market

Miller, Anistatia R., 1952-

Format:

Books

Publication Date

2000

Excerpt:

information on how the use of certain symbols will influence public response to advertising campaigns, annual

Available: Copies:

588.

Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

TBWA (the international advertising agency behind the campaigns for such brands as Absolut vodka, Apple

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