communication -- 3.2.Market fragmentation -- 3.3.Brand loyalty -- Summary -- 4.Marketing instruments -- 4.1

Health industry communication : new media, new methods, new message / Hicks, Nancy J.

Luxury brand management : a world of priviledge / Chevalier, Michel, 1943-

Ambivalence of Communication -- Sustainability Product Communication -- Sustainability Corporate

You said what? : the biggest communication mistakes professionals make / Zoller, Kim.

Brand management / Klopper, H. B., 1974-

Communication and media ethics in South Africa / Hyde-Clarke, Nathalie.

. Determining your brand essence, payoff line and brand architecture -- Never a brief brief. Generating the

Advertising and promotion : in integrated marketing communications / Hackley, Christopher E.

"marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Marketing communications : a brand narrative approach / Dahlén, Micael.