Directional / strategic marketing planning

The nuts 'n bolts of media planning : a comprehensive industry guide

Marketing management : a South African perspective

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Principles of marketing : global and southern African perspectives

Contemporary cases in southern African marketing

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding