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Marketing mistakes and successes

Hartley, Robert F., 1927-

Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html

Format:

Books

Publication Date

1998

Excerpt:

. Microsoft: harnessing innovation. Southwest Airlines: "Try to match our prices". GM's Saturn: a new auto

Available: Copies:

Services marketing

Kurtz, David L., 1941-

Format:

Books

Publication Date

1998

Excerpt:

Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use

Available: Copies:

Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry

Laws, Eric, 1945-

Format:

Books

Publication Date

1997

Excerpt:

-- Relationships between tour operators and charter airlines -- Airports -- Charter operations -- Costing charter

Available: Copies:

Economics : principles, problems, and policies

McConnell, Campbell R.

Table of contents http://www.gbv.de/dms/bowker/toc/9780070468146.pdf

Format:

Books

Publication Date

1996

Excerpt:

-- Industrial Policy -- Deregulation of the Airlines -- Agriculture: Economics and Policy Economics of

Available: Copies:

Relationship marketing : theory and practice

Buttle, Francis.

Format:

Books

Publication Date

1996

Excerpt:

. Financial advisers and savings and investment products / Christine Ennew and Mary Hartley -- 10. Airlines

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Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Base-Fort Security Group -- Singapore Airlines -- Ch. 4. Positioning a Service in the Marketplace -- Ch

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A practical guide to fares and ticketing

Semer-Purzycki, Jeanne.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/93025702-d.html

Format:

Books

Publication Date

1994

Excerpt:

Airlines -- Reservation systems -- United States -- Handbooks, manuals, etc.

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Airport, aircraft and airline security

Moore, K.C

Format:

Books

Publication Date

1991

Excerpt:

Airport, aircraft and airline security Moore, K.C

Available: Copies:

Airport, aircraft, and airline security

Moore, Kenneth C., 1934-

Format:

Books

Publication Date

1991

Excerpt:

Airport, aircraft, and airline security / Moore, Kenneth C., 1934-

Available: Copies:

10.

Moments of truth

Carlzon, Jan.

Format:

Books

Publication Date

1989

Excerpt:

Scandinavian Airlines System -- Management.

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