Search Results for Sales promotion -- Planning.

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49.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html

Format:

Books

Publication Date

2002

Excerpt:

Marketing -- Planning.

Available: Copies:

50.

Marketing plans that work

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html

Format:

Books

Publication Date

2002

Excerpt:

Marketing -- Planning.

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51.

Basic marketing : a global-managerial approach

Perreault, William D., Jr.

Format:

Books

Publication Date

2002

Excerpt:

: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

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52.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

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53.

Electronic commerce

Schneider, Gary P., 1952-

Format:

Books

Publication Date

2001

Excerpt:

. Strategies for marketing, sales, and promotion -- 9. Strategies for purchasing and support activities: from

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54.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in

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55.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting

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56.

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Excerpt:

Marketing -- Planning.

Available: Copies:

57.

International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

: special issues for the small business -- The global advertising and promotion effort -- Personal selling

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58.

How to prepare a promotional plan

Waller, David.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- Planning.

Available: Copies:

59.

Promotional strategy : marketing communications in practice

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- South Africa.

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60.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

: Inputs to Advertising Planning. 7. Marketing and Advertising Planning: Top-Down, Bottom-Up, and IMC. 8

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