IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
67 Results Found Subscribe to search results
000000000000IIE
Print
49. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media (i.e. Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and
Available: Copies:
50. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
11: How to: engage customers with Facebook pages and Twitter -- Overview of Twitter and Facebook
Available: Copies:
51. 
Cover image for Get up to speed with online marketing : how to use websites, blogs, social networking and much more
Get up to speed with online marketing : how to use websites, blogs, social networking and much more
by 
Reed, Jon, 1971-
Format: 
Books
Publication Date 
2011
Excerpt: 
facebook -- Create credibility on linkedin -- Tap into Twitter -- Jack into the matrix -- Pass it on -- Get
Available: Copies:
52. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
branding -- The Horse Twitterer -- Connecting with fans -- How Amanda Palmer made $11,000 on Twitter in two
Available: Copies:
53. 
Cover image for The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking
The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking
by 
Chase, Landy.
Format: 
Books
Publication Date 
2011
Excerpt: 
: the gold standard of business social networking sites -- How to get results with Twitter : tapping
Available: Copies:
54. 
Cover image for Sports media : transformation, integration, consumption
Sports media : transformation, integration, consumption
by 
Billings, Andrew C.
Format: 
Books
Publication Date 
2011
Excerpt: 
sports on Twitter / Lauren Reichart Smith -- Sport, identities, and consumption: The construction of
Available: Copies:
55. 
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
culture of Facebook, Twitter, and other popular online platforms. Shows exactly what to automate and
Available: Copies:
56. 
Cover image for The new edge in knowledge : how knowledge management is changing the way we do business
The new edge in knowledge : how knowledge management is changing the way we do business
by 
O'Dell, Carla S., 1950-
Format: 
Books
Publication Date 
2011
Excerpt: 
can be learned from Facebook, Twitter, Google and Amazon to make firms and people smarter, stronger
Available: Copies:
57. 
Cover image for Web 2.0 fundamentals with Ajax, development tools, and mobile platforms
Web 2.0 fundamentals with Ajax, development tools, and mobile platforms
by 
Campesato, Oswald.
Format: 
Books
Publication Date 
2011
Excerpt: 
material and links for the Twitter and Facebook pages.
Available: Copies:
58. 
Cover image for The social media marketing book
The social media marketing book
by 
Zarrella, Dan.
View this book online, via DawsonERA, both on- and off-campus
This title is also available as an eBook. Click here.
View this book online, via DawsonERA, both on- and off-campus
This title is also available in print. Click here.
Format: 
Books
Publication Date 
2010
Excerpt: 
Blogging -- Twitter and microblogging -- Social networking -- Media sharing -- Social news and
Available: Copies:
59. 
Cover image for Unmarketing : stop marketing. Start engaging.
Unmarketing : stop marketing. Start engaging.
by 
Stratten, Scott.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Transparency and Authenticity -- My Transparency on Twitter -- Your Transparency on Twitter -- Affiliates
Available: Copies:
60. 
Cover image for E-business : a management perspective
E-business : a management perspective
by 
Reynolds, Jonathan, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Alibab.com, Twitter, Hotel Chocolat, and Second Life, the discussion examines the fast-moving and complex
Available: Copies:
Limit Search Results
Access Level
Author
Stratten, Scott.
(3)
Fuchs, Christian, 1976- author.
(2)
Rogers, Richard, 1965- author.
(2)
Schaefer, Mark W.
(2)
Aaker, Jennifer Lynn.
(1)
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Social media.
(15)
Internet marketing.
(13)
Online social networks.
(12)
Twitter.
(7)
Internet -- Social aspects.
(4)
Item Available
Advanced Search Location