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37.

Casting for big ideas : a new manifesto for agency managers

Jaffe, Andrew, 1938-2010.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=163302
ebrary http://site.ebrary.com/id/10299998
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=98808
MyiLibrary http://www.myilibrary.com?id=34508
OverDrive https://www.overdrive.com/search?q=F252D735-44F5-4A7A-80B5-6E26FE13926F

Format:

Electronic Resources

Publication Date

2003

Excerpt:

budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says

Available: Copies:

38.

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html

Format:

Electronic Resources

Publication Date

2003

Excerpt:

-- 13. Finding sources of financing -- 14. Exit strategies -- pt. 5. Small business marketing -- 15

Available: Copies:

39.

The International hospitality industry : structure, characteristics and issues

Brotherton, Bob.

ebrary http://site.ebrary.com/id/10175475
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=86077
MyiLibrary http://www.myilibrary.com?id=102212
ScienceDirect http://www.sciencedirect.com/science/book/9780750652957
Taylor & Francis http://www.tandfebooks.com/isbn/9780080509068

Format:

Electronic Resources

Publication Date

2003

Excerpt:

dilemmas (Mike Riley); Strategic choices (Frank Go and Adee Athiyaman); Marketing options (Alex Gibson

Available: Copies:

40.

E-commerce developer's guide to building community and using promotional tools

Jerke, Noel.

Books24x7 http://www.books24x7.com/marc.asp?isbn=0782128653
Books24x7 http://www.books24x7.com/marc.asp?bookid=2962

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Internet marketing -- Handbooks, manuals, etc.

Available: Copies:

41.

Raindance writer's lab : write and sell the hot screenplay

Grove, Elliot.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001273857.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001273857.html

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Motion picture plays -- Marketing.

Available: Copies:

42.

Strategic management in tourism

Moutinho, Luiz.

CAB eBooks (Restricted to University of Ottawa)
Connect to e-book
Accès réservé aux membres autorisés après authentification
CAB eBooks http://dx.doi.org/10.1079/9780851992822.0000
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=369431

Format:

Electronic Resources

Publication Date

2000

Excerpt:

-- The Marketing Planning Index : A Tool for Measuring Strategic Marketing Effectiveness in the

Available: Copies:

43.

Web rules : how the Internet is changing the way consumers make choices

Murphy, Tom, 1953-

Books24x7 http://www.books24x7.com/marc.asp?bookid=2524
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=23779
Google http://books.google.com/books?id=HQUpAQAAMAAJ
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/43096728.html
http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?isbn=079313613X

Format:

Electronic Resources

Publication Date

2000

Excerpt:

Internet marketing.

Available: Copies:

44.

Sams teach yourself Microsoft Office 2000 in 21 days

Ulrich, Laurie Ann.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=12203

Format:

Electronic Resources

Publication Date

1999

Excerpt:

Creating a Flyer with Publisher Marketing with a Mass Mailing A Customizing Microsoft Word Customizing

Available: Copies:

45.

Nike culture : the sign of the swoosh

Goldman, Robert, 1949-

ebrary http://site.ebrary.com/id/10369665
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541
Google http://books.google.com/books?id=aCGTAAAAIAAJ
MyiLibrary http://www.myilibrary.com?id=255942
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html

Format:

Electronic Resources

Publication Date

1998

Excerpt:

Sports -- United States -- Marketing.

Available: Copies:

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