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1.

The analysis of the Sophiatown brand development

The analysis of the Sophiatown brand development

by

Young, Alicia.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing)

Available: Copies:

2.

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

by

Nteso, Refiloe Cindy.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing) -- South Africa.

Available: Copies:

3.

Cover image for To like or not to like : an exploration of how South African brands use social media

To like or not to like : an exploration of how South African brands use social media

To like or not to like : an exploration of how South African brands use social media

by

Peake, Fiona.

Format:

Manuscript

Publication Date

2015

Excerpt:

Communication in marketing -- South Africa.

Available: Copies:

4.

Cover image for A study into the recent popularity of corsets

A study into the recent popularity of corsets

A study into the recent popularity of corsets

by

Jobson, Ellen Kelly.

Format:

Manuscript

Publication Date

2015

Excerpt:

Marketing research.

Available: Copies:

5.

Brand building in the NPO sector : to build or not to build?

Brand building in the NPO sector : to build or not to build?

by

Frankel, Susan.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing)

Available: Copies:

6.

The effects of representation of xenophobia on the Sowetan newspaper brand

The effects of representation of xenophobia on the Sowetan newspaper brand

by

Ntshiqa, Asanda.

Format:

Manuscript

Publication Date

2015

Excerpt:

Marketing research -- South Africa.

Available: Copies:

7.

Cover image for The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

by

Ngobeni, Lesego.

Format:

Manuscript

Publication Date

2015

Excerpt:

Communication in marketing.

Available: Copies:

8.

Creating shared value and brand sustainability : a South African advertising industry analysis

Creating shared value and brand sustainability : a South African advertising industry analysis

by

Barnard, Wilhemina.

Format:

Manuscript

Publication Date

2015

Excerpt:

Marketing research -- South Africa.

Available: Copies:

9.

Cover image for Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

by

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Excerpt:

Marketing research.

Available: Copies:

10.

Cover image for The importane of technology in traditional and online travel agencies in South Africa

The importane of technology in traditional and online travel agencies in South Africa

The importane of technology in traditional and online travel agencies in South Africa

by

Nayer, Priya.

Format:

Manuscript

Publication Date

2015

Excerpt:

Marketing channels -- South Africa.

Available: Copies:

11.

Cover image for Branding the ordinary

Branding the ordinary

Branding the ordinary

by

Matlare, Itumeleng.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing)

Available: Copies:

12.

A study on why a person brand becomes more popular after ...

A study on why a person brand becomes more popular after ...

by

Madiba, Mfundo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing)

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(22)

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(7)

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(4)

Rangasamy, Rikashni.

(2)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

(1)

(1)

Madiba, Mfundo.

(1)

Maduna, Gugulethu.

(1)

Makhafola, Kelebogile.

(1)

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(1)

Malan, Philippus.

(1)

Malinzi, Agnes.

(1)

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(1)

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(1)

Matubatuba, Tumisang.

(1)

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(1)

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(1)

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(1)

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(1)

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Monks, Erin Kate.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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Item Category 1

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Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(139)

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Shelf Location

On-Shelf Student

Reference Material

Standard shelving location

Publication Date

Subject

Branding (Marketing)

(38)

Marketing research.

(25)

Marketing research -- South Africa.

(14)

Communication in marketing.

(8)

Branding (Marketing) -- South Africa.

(7)

Consumers' preferences -- South Africa.

(6)

Consumers -- Research.

(5)

Fashion merchandising -- South Africa.

(5)

Internet marketing -- South Africa.

(5)

Consumer behavior -- South Africa.

(4)

Consumer behavior.

(4)

Consumers -- Research -- South Africa.

(4)

(3)

Internet marketing.

(3)

Marketing channels -- South Africa.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

(2)

Automobiles -- Marketing.

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Consumers, Black -- South Africa.

(2)

Fashion merchandising.

(2)

(2)

Natural foods -- Marketing.

(2)

(2)

Social media -- South Africa.

(2)

(2)

Students as consumers -- South Africa.

(2)

(2)

Young consumers -- South Africa.

(2)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Aircraft industry.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

Art museums -- South Africa -- Marketing.

(1)

Banding (Marketing)

(1)

Bank marketing.

(1)

(1)

Brand Cars -- Research

(1)

Brand Consumer Behaviour -- Research -- South Africa

(1)

Brand Luxury Cars -- Research

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand building -- Research -- South Africa

(1)

(1)

Brand consumer behaviour -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- South Africa -- Marketing.

(1)

Brand name products -- South Africa.

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding (Marketing) -- South Africa)

(1)

Branding (Marketing) -- Zimbabwe.

(1)

Brands -- Research -- South Africa

(1)

(1)

(1)

Cigarettes -- South Africa -- Marketing.

(1)

(1)

Consumer behavior -- South Africa -- Durban.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- Johannesburg.

(1)

Consumers' preferences.

(1)

Consumers, Black.

(1)

Customer loyalty.

(1)

(1)

Durban (South Africa)

(1)

Electronic commerce -- South Africa.

(1)

Employee motivation.

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship

(1)

Fashion design.

(1)

Football teams -- South Africa.

(1)

Gift of the Givers Foundation.

(1)

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Influencer management

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

(1)

(1)

Management -- Employee participation.

(1)

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mr Price Group Limited.

(1)

Music trade -- South Africa.

(1)

Neuromarketing -- South Africa.

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

Periodicals -- Internet marketing.

(1)

Personal marketing

(1)

Private banks -- South Africa.

(1)

(1)

Reality television programs.

(1)

Soccer -- South Africa.

(1)

Social responsibility of business.

(1)

Sophiatown (Johannesburg, South Africa)

(1)

Sports sponsorship -- South Africa.

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Stereotypes (Social psychology) in mass media.

(1)

Street entertainers -- South Africa -- Durban.

(1)

Sustainable development -- South Africa.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Teenage consumers -- South Africa.

(1)

Teenage consumers.

(1)

Three Cities Hospitality Group.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Tourism -- South Africa.

(1)

University students

(1)

Value generation

(1)

Vehicles -- Marketing.

(1)

Viral marketing.

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Women consumers.

(1)

Young consumers.

(1)

(1)

Youth and Social Media

(1)

(1)

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