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37.

Creating shared value and brand sustainability : a South African advertising industry analysis

Creating shared value and brand sustainability : a South African advertising industry analysis

by

Barnard, Wilhemina.

Format:

Manuscript

Publication Date

2015

Excerpt:

Marketing research -- South Africa.

Available: Copies:

38.

Cover image for Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

by

Makhafola, Kelebogile.

Format:

Manuscript

Publication Date

2015

Excerpt:

Marketing research.

Available: Copies:

39.

Cover image for The importane of technology in traditional and online travel agencies in South Africa

The importane of technology in traditional and online travel agencies in South Africa

The importane of technology in traditional and online travel agencies in South Africa

by

Nayer, Priya.

Format:

Manuscript

Publication Date

2015

Excerpt:

Marketing channels -- South Africa.

Available: Copies:

40.

Cover image for Branding the ordinary

Branding the ordinary

Branding the ordinary

by

Matlare, Itumeleng.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing)

Available: Copies:

41.

A study on why a person brand becomes more popular after ...

A study on why a person brand becomes more popular after ...

by

Madiba, Mfundo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing)

Available: Copies:

42.

The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid

The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid

by

Mjali, Sinqobile.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing)

Available: Copies:

43.

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

by

Sineke, Natalie.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing)

Available: Copies:

44.

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

by

Harries, V.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing)

Available: Copies:

45.

Cover image for Banks and their physical space : how design can enhance traditional banking brands

Banks and their physical space : how design can enhance traditional banking brands

Banks and their physical space : how design can enhance traditional banking brands

by

Johnson, T.

Format:

Manuscript

Publication Date

2015

Excerpt:

Bank marketing.

Available: Copies:

46.

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

by

Motloutsi, Tshianeo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing) -- South Africa.

Available: Copies:

47.

Cover image for The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

by

Rantso, Kananelo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Marketing -- Moral and ethical aspects.

Available: Copies:

48.

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

by

Nhlapo, Kwandisiwe.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing) -- South Africa.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(22)

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(4)

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(1)

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(1)

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(1)

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(1)

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Item Category 1

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(139)

Library

Shelf Location

On-Shelf Student

Reference Material

Standard shelving location

Publication Date

Subject

Branding (Marketing)

(38)

Marketing research.

(25)

Marketing research -- South Africa.

(14)

Communication in marketing.

(8)

Branding (Marketing) -- South Africa.

(7)

Consumers' preferences -- South Africa.

(6)

Consumers -- Research.

(5)

Fashion merchandising -- South Africa.

(5)

Internet marketing -- South Africa.

(5)

Consumer behavior -- South Africa.

(4)

Consumer behavior.

(4)

Consumers -- Research -- South Africa.

(4)

(3)

Internet marketing.

(3)

Marketing channels -- South Africa.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

(2)

Automobiles -- Marketing.

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Consumers, Black -- South Africa.

(2)

Fashion merchandising.

(2)

(2)

Natural foods -- Marketing.

(2)

(2)

Social media -- South Africa.

(2)

(2)

Students as consumers -- South Africa.

(2)

(2)

Young consumers -- South Africa.

(2)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Aircraft industry.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

Art museums -- South Africa -- Marketing.

(1)

Banding (Marketing)

(1)

Bank marketing.

(1)

(1)

Brand Cars -- Research

(1)

Brand Consumer Behaviour -- Research -- South Africa

(1)

Brand Luxury Cars -- Research

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand building -- Research -- South Africa

(1)

(1)

Brand consumer behaviour -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- South Africa -- Marketing.

(1)

Brand name products -- South Africa.

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding (Marketing) -- South Africa)

(1)

Branding (Marketing) -- Zimbabwe.

(1)

Brands -- Research -- South Africa

(1)

(1)

(1)

Cigarettes -- South Africa -- Marketing.

(1)

(1)

Consumer behavior -- South Africa -- Durban.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- Johannesburg.

(1)

Consumers' preferences.

(1)

Consumers, Black.

(1)

Customer loyalty.

(1)

(1)

Durban (South Africa)

(1)

Electronic commerce -- South Africa.

(1)

Employee motivation.

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship

(1)

Fashion design.

(1)

Football teams -- South Africa.

(1)

Gift of the Givers Foundation.

(1)

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Influencer management

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

(1)

(1)

Management -- Employee participation.

(1)

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mr Price Group Limited.

(1)

Music trade -- South Africa.

(1)

Neuromarketing -- South Africa.

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

Periodicals -- Internet marketing.

(1)

Personal marketing

(1)

Private banks -- South Africa.

(1)

(1)

Reality television programs.

(1)

Soccer -- South Africa.

(1)

Social responsibility of business.

(1)

Sophiatown (Johannesburg, South Africa)

(1)

Sports sponsorship -- South Africa.

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Stereotypes (Social psychology) in mass media.

(1)

Street entertainers -- South Africa -- Durban.

(1)

Sustainable development -- South Africa.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Teenage consumers -- South Africa.

(1)

Teenage consumers.

(1)

Three Cities Hospitality Group.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Tourism -- South Africa.

(1)

University students

(1)

Value generation

(1)

Vehicles -- Marketing.

(1)

Viral marketing.

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Women consumers.

(1)

Young consumers.

(1)

(1)

Youth and Social Media

(1)

(1)

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