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1.

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Soweto

by

Skhosana, Nkosinathi.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

2.

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

by

Govender, Levania.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

3.

Cover image for How corporate social responsibility can contribute to Vanderbijlpark Works image

How corporate social responsibility can contribute to Vanderbijlpark Works image

How corporate social responsibility can contribute to Vanderbijlpark Works image

by

Ramothatha, Lebogang.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

4.

Cover image for An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

by

Kumalo, Lerato Thuthuka.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

5.

Cover image for Shopper marketing in South Africa

Shopper marketing in South Africa

Shopper marketing in South Africa

by

Purdy, Carolyn.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

6.

Are international fashion retailers taking aim at Mr Price based brand equity?

Are international fashion retailers taking aim at Mr Price based brand equity?

by

Semenya, Kagiso.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

7.

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

by

Oudshoorn, Nomathamsanqa.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

8.

Cover image for The effect of organisational culture and structure on creativity within the advertising industry

The effect of organisational culture and structure on creativity within the advertising industry

The effect of organisational culture and structure on creativity within the advertising industry

by

Naidoo, Mishka.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

9.

Cover image for Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

by

Mzimba, Lungiswa.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

The importance of internal communication within organisations towards building brand identity

The importance of internal communication within organisations towards building brand identity

by

Mashori, Letlhogonolo.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

by

Botha, Levina J.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

by

Allen, Jessica.

Format:

Manuscript

Publication Date

2016

Excerpt:

1:OS-STUDENT

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Independent Institute of Education. Design School Southern Africa.

(23)

Independent Institute of Education. Vega School

(10)

Independent Institute of Education. Vega School.

(5)

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(1)

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(1)

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(1)

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Gounder, Bhavna.

(1)

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(1)

Govind, Kishan.

(1)

Grobler, Huibri.

(1)

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Hall, Gene E., 1941- author.

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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Madisakwane, Katlego.

(1)

Maduna, Gugulethu.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Nxumalo, Bongiwe Samukelisiwe.

(1)

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(1)

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(1)

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(1)

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(1)

Item Category 1

Material Type

Language

(282)

Library

Shelf Location

Publication Date

Subject

Branding (Marketing)

(18)

Consumers' preferences -- South Africa.

(10)

Marketing research -- South Africa.

(8)

Consumer behavior -- South Africa.

(6)

Consumer behavior.

(5)

Consumers -- Research.

(5)

Marketing research.

(5)

Branding (Marketing) -- South Africa.

(4)

Fashion merchandising -- South Africa.

(4)

Communication in marketing.

(3)

Consumers -- Research -- South Africa.

(3)

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

(2)

Brand name products -- South Africa.

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Internet marketing -- South Africa.

(2)

Internet marketing.

(2)

Natural foods -- Marketing.

(2)

Students as consumers -- South Africa.

(2)

Young consumers -- South Africa.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Research

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Banding (Marketing)

(1)

Beauty culture -- South Africa.

(1)

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- South Africa.

(1)

Brand consumer behaviour -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand perception -- Research -- South Africa

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

Coca-Cola Company.

(1)

Communication in marketing -- South Africa.

(1)

Consumer satisfaction -- South Africa.

(1)

Consumers -- Reseach.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers' preferences.

(1)

Consumers, Black -- South Africa.

(1)

Design -- South Africa.

(1)

Durban (South Africa)

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

Entrepreneurship.

(1)

Fashion merchandising.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

Gender identity.

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Inheritance and succession -- South Africa.

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

Marketing channels -- South Africa.

(1)

Marketing channels.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Periodicals -- Internet marketing.

(1)

Quantitative study -- Research

(1)

Reality television programs.

(1)

Soccer -- South Africa.

(1)

Social media -- South Africa.

(1)

Sophiatown (Johannesburg, South Africa)

(1)

Stereotypes (Social psychology) in mass media.

(1)

Street entertainers -- South Africa -- Durban.

(1)

Teaching -- United States -- Textbooks.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Teenage consumers -- South Africa.

(1)

Three Cities Hospitality Group.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Tourism -- South Africa.

(1)

University students

(1)

Vehicles -- Marketing.

(1)

Young women -- South Africa.

(1)

Youth in mass media.

(1)

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