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1.

Cover image for Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

by

Kambule, Simosa Lebogang.

Format:

Manuscript

Publication Date

2012

Excerpt:

Stereotypes (Social psychology) in advertising -- South Africa.

Available: Copies:

2.

Cover image for Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

by

Wells, Jo-Anne.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa -- Cape Town.

Available: Copies:

3.

Cover image for What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

by

Malan, Philippus.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa.

Available: Copies:

4.

Cover image for Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

by

Dobie, Kaylee Anne.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa -- Cape Town.

Available: Copies:

5.

Cover image for Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

by

De Kock, Kaitlin.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research -- South Africa -- KwaZulu-Natal.

Available: Copies:

6.

Cover image for Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

by

Cook, Carla Maree.

Format:

Manuscript

Publication Date

2012

Excerpt:

Sustainable development -- South Africa.

Available: Copies:

7.

Cover image for A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

by

Dawson, Candice Kim.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

8.

Cover image for Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

by

Oosthuizen, Chrisli.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

9.

Cover image for My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

by

Bester, Karel Marcell.

Format:

Manuscript

Publication Date

2011

Excerpt:

Marketing research -- South Africa.

Available: Copies:

10.

Cover image for The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensberg

The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensberg

The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensberg

by

Piccione, Chanel.

Format:

Manuscript

Publication Date

2010

Excerpt:

Marketing research -- South Africa.

Available: Copies:

11.

Cover image for How does the 2008/2009 financial crisis affect Woolworths Food and what can other premium food retailers learn from its example?

How does the 2008/2009 financial crisis affect Woolworths Food and what can other premium food retailers learn from its example?

How does the 2008/2009 financial crisis affect Woolworths Food and what can other premium food retailers learn from its example?

by

Ferreira, Annelize.

Format:

Manuscript

Publication Date

2009

Excerpt:

Marketing research -- South Africa.

Available: Copies:

12.

Cover image for What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?

What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?

What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?

by

Roberts, Christine.

Format:

Manuscript

Publication Date

2009

Excerpt:

Marketing research -- South Africa.

Available: Copies:

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Independent Institute of Education. Vega School.

(14)

Independent Institute of Education. Vega School

(13)

Independent Institute of Education. Design School Southern Africa.

(3)

Ashburner, Sebastian.

(1)

Barnard, Wilhemina.

(1)

(1)

Belling, Cameron

(1)

Berg, Hemsen Synne

(1)

Bester, Karel Marcell.

(1)

(1)

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(1)

Burnett, Michael

(1)

Castleman, Melissa.

(1)

Cook, Carla Maree.

(1)

Crabtree, Amy-Sue

(1)

Da Vinci Institute

(1)

Dawson, Candice Kim.

(1)

De Kock, Kaitlin.

(1)

(1)

Dobie, Kaylee Anne.

(1)

Du Plessis, Reneé.

(1)

Ferreira, Annelize.

(1)

Forbay, Rosland

(1)

Gaffoor, Shaakir.

(1)

Gilliers, Christine

(1)

Griffin, Olivia.

(1)

Gumede, Nozipho.

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Harrison, Craig Rhodes.

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Ioannou, Sophia.

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Kambule, Simosa Lebogang.

(1)

Kennard, Catherine.

(1)

(1)

Kodisang, Lebogang.

(1)

Landsberg, Calvin.

(1)

(1)

Maduna, Gugulethu.

(1)

Malan, Philippus.

(1)

Matiringe, Tanitta.

(1)

Mbatha, Lethukuthula Ayanda.

(1)

Mbatha, Malandiswa.

(1)

Mokoena, Kamogelo.

(1)

Motloutsi, Tshianeo.

(1)

Mpendukana, Sibonile.

(1)

Munyuki, Karabo.

(1)

Mushonga, Tendai.

(1)

Naidoo, Marisha.

(1)

(1)

Nhlapo, Kwandisiwe.

(1)

Ntshiqa, Asanda.

(1)

(1)

Oosthuizen, Chrisli.

(1)

Orton, Lesley John

(1)

Pasiya, Sesothando.

(1)

Piccione, Chanel.

(1)

Pietersen, Conny Nteboheleng.

(1)

Roberts, Christine.

(1)

Santamicone, Bianca.

(1)

(1)

Strumpman, Emma.

(1)

Taylor, Kimberley

(1)

Tonkin, Madison

(1)

Van Zyl, Heila Maria

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Wells, Jo-Anne.

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Wilby, Sigrun Elizabeth.

(1)

Item Category 1

Theses/Dissertations

Material Type

Prescribed books

Reference Books

Theses/Dissertations

Language

(64)

Library

Shelf Location

On-Shelf Student

Reference Material

Publication Date

Subject

Marketing research -- South Africa.

(14)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(4)

Brand building -- Research -- South Africa

(3)

Fashion merchandising -- South Africa.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Communication in marketing.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

Marketing research.

(2)

Social media -- South Africa.

(2)

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Beauty culture -- South Africa.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

Consumer behavior -- South Africa.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers' preferences -- South Africa.

(1)

Consumers, Black -- South Africa.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

(1)

Identity -- Research -- South Africa

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Internet marketing -- South Africa.

(1)

Internet marketing.

(1)

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

Quantitative study -- Research

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Soccer -- South Africa.

(1)

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Students as consumers -- South Africa.

(1)

Sustainable development -- South Africa.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Television advertising -- South Africa.

(1)

Three Cities Hospitality Group.

(1)

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Tourism -- South Africa.

(1)

Washing powder branding -- Research -- South Africa

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Young consumers -- South Africa.

(1)

Young women -- South Africa.

(1)

Youth market -- Research -- South Africa

(1)

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